From time to time I mention the theme I like de jour – but my most abiding love affair with a theme is Frugal Theme – now replaced with Catalyst Theme – and I like them both! (Well sort of replaced I haven’t got around to doing this site yet – its still in the “not broken – haven’t fixed it yet”) pile. But with the release of Catalyst v1.1 I am pretty darn impressed and even WordPress 3.1 is appearing to be stable enough to upgrade to – so here’s my first Catalyst Theme Tutorial.
So how is Catalyst for SEO – well its pretty good – its flexible, it won’t do it for you – but you can set and forget it. First if you are already using a plugin such as All-In-One-SEO or Platinum SEO – then you can keep on using them, they play happily with Catalyst 1.1. However if you are starting a new site – you can probably skip the plugins and just use Catalyst’s built in SEO.
Once you’ve installed Catalyst and the Dynamik child theme – you will have a Catalyst Sub Menu on your main WordPress menu and under that three options: Core Options, Dynamik Options and Advanced Options.
Go to Core Options and Chose SEO (if you are using a SEO plugin at the top of the page will be a warning telling you that anything you do will be ignore).
Setup Site Wide SEO Options in Catalyst
Title Tag SEO
Title Tag: – you probably want to append the site description to your title tag – but on the right – (words nearer the left are considered to have more weight in SEO)
If you have a keyword rich site name then you should probably append it on inner pages – if however you have a general brand name then don’t bother.
You only want ONE H1 tag on the front page – your choice whether its title or tagline.
Robots Meta SEO Options
I vary on this but I never check NOINDEX on tags or archives – I find them in the SERPS too often. The author page is irrelevant on a single author blog – so I do check NOINDEX on it and sometimes on Category.
If you want to have comments do-followed you can uncheck this option rather than installing the do-follow option.
I don’t Noarchive anything.
HomePage SEO Options
Generally I use this blank and use the site title (under Settings/General menu)
Homepage metadescription – is helpful friendly, something that may make someone click thru – but has lots of keywords in it too!
Obviously put your keywords in the homepage meta – it probably doesn’t do anything but…
Homepage Robots Meta – all unticked.
Canonical paginated archives sounds like a good idea – to be honest I’m not exactly sure what they are though!
Up to now these options will apply site wide.
In addiition on every page and post in Catalyst you have another bunch of SEO options (under the main editing screen) these include
Catalyst page title
You can also noindex, nofollow and/or noarchive the post or page.
Interested in learning more about Catalyst – HONKING BIG AFFILIATE LINK HERE