50 Responses to “Frugal Theme Review – Frugal and Thesis Themes Compared”

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  1. rob sellen from portland bill

    Great post, as long as it need to be considering it’s a well thorough one on sharing the comparisons. :)

    Not used either myself, free will do for now ;)

  2. E

    I always love your reviews. I tried out Thesis a bit and didn’t understand what all the fuss is a bout. It’s nice to hear something other than “Thesis is awesome, you have to have it” for a change. Personally, I like the Thematic framework, but I’m just not dev enough to make it do everything I want it to do, but I like the price ;)

    I think I can empathize with your position a bit since I have a sysadmin background and not a dev background. I can muddle my way through but I’m just not a CSS or PHP guy (although I’ve been forced to learn a lot more than I ever wanted to).

    If I ever get to the point I have a legit need (like your clients, for instance) for a framework like Frugal I’ll be happy to give it a try :)

    • Lis

      The fuss about Thesis is that it had some good markters aka A-listers behind it! It wasn’t even the first to do a framework – I believe that honour goes to Brian Gardner’s Revolution theme. Unfortunately they really haven’t used that advantage and developed the theme fast enough.

      One of the reasons I wrote this post is that I struggled to find a decent review of either Thesis or Frugal – X is awesome you should buy it might work for beer or chocolate but its hardly a review for sophisticated and expensive piece of software!

  3. Dave Starr from Philippine Retirement

    Good job. I guess it is just grumpy old me talking, but why should a blogger have to apologize for writing a few thousand words? When you are comparing two large, sophisticated products like these, you really can’t do an adequate job in just a few paragraphs.

    When you need to, “Write On” is my rule.

    I am not “investing” in either of these products at this time, but I appreciate knowing something about what makes them tick, and what the design teams behind them seem to be up to.

    I will say … looking square at myself in the mirror as I do, that changing themes, tweaking themes, and all that stuff is about the most unproductive thing a blogger can do.

    That said, I love doing it. (Don’t ever taker any advice from me, folks, I’m retired on a pension, I’m not “hugry” enough to always need what needs to be done.)

    But, still, for sure, it is better to work on our writing and especially our link building … the “lace curtains around the windows” are nice, but they really don’t help let in light.

  4. Phew, that was quite an in-depth comparison review. And you are right, the Thesis banner is really boring. Still the same.

    Even Frugal Theme has included some new looking banners which I am using right now. I think one of the problems tha frugal theme is slow to catch up with Thesis in terms of sales is due to their landing page. It is not converting as well. My stats show that I have sent more traffic to Frugal then to DIY themes but Thesis converts much better.

    Hopefully Eric Hamm does something about it. I would prefer to promote Frugal than the Thesis right now after they switch networks. Furthermore, Frugal pays better.

    • @ Costa (and Liz…if I am stepping on feet replying to your peeps, just delete this)…

      The problem that frugal is facing is brand recognition although I can’t attest personally to “cold” conversion rate. Thesis leverages its A-list, has been around a bit longer (so more write-ups and reviews) and there are posts which give “tips” and “hints” to make things better. When you look at this from a practical standpoint, someone reads a thesis review….thinks about it….google’s the various search queries to see what others are saying…finds an A-list blog that has 1,000′s of readers (cred boost) and pages from more a-list (what proofing, right?) bloggers supporting the theme.

      Eric Hamm actually was promoting the frugal theme on problogger and I asked him how it was going. He said that he got pretty good results from advertising there. And at $1,000 per month, you gotta think that he is making something.

      On a side note, Lis, I totally agree with everything that you mention. I was using thesis but found the framework clunky compared to Frugal.

      And although I know a little bit about the technical side of the internet (php and what not) and a smattering of design, I am a marketer, not a programmer or designer and would prefer to not have to worry about the technical side of things (or take the time dealing with it)

      • Lis

        When I started on this little research project Leo I’d forgotten that you’d swapped over to Frugal from Thesis – so we pretty much came to the same place independently . I could of course learn to be quick in CSS and php – I just don’t wish to – I have higher priorities for my time – and it seems that Frugal allows me to do that

  5. RT Cunningham from donating a car

    Lis, I can actually do PHP and CSS, not that I like to. I don’t have a good eye for doing good design.

    Personally, I like the premium themes at primothemes.com . I have exchanged a lot of email with the lead developer (because of the cache plugin) and he’s really responsive to requests. No, I’m not using any of them yet, not even the free ones. I plan to, however, when WP 3 is out the door and I can work on special project. I’m waiting for it because I don’t like doing things two or three times.

    • Lis

      RT I never heard of those – I’m not looking at those theme – but they look really pretty -but I am really, really, really not spending any more time on themes this week Oh sh*t there’s free ones too – not even gonna download those – well maybe tomorrow *sigh*

      Do you know when wp3 is scheduled for?

      • I don’t remember the specific date, but it’s either the end of April or the beginning of May. As far as themes go, I’ll be switching out the current theme at Pattern Interrupt (see my URL) with one of the free ones, probably in the next hour or so. This is going to be the head blog for all the other blogs I’ll be setting up under that domain. I was going to let the domain expire, but it’s over two years old. I’ve decided to build it back up.

        The subdomains, with the help of WP 3 and the WPMU integration, should be easy to add and maintain. I really don’t want to install WordPress again on that domain – an upgrade is much preferred – and then I can just add multiple blogs.

        I plan on adding a “Star Trek” blog (yeah, so I suck) and a PHP coding blog, among others. In fact, you’re welcome to set up another blog under it if that floats your boat too. :-) But it won’t be until I install WP 3, okay?

        All of the blogs will have different themes. I’ve used the Plainscape theme to death.

        • Lis

          Oh shite its that close – I remember (dimly) how scary going up to 2.0 was! What exactly is wrong with Star Trek ? – well unless you count Deep Space 9 as part of Star Trek – then I will have to no-follow you!

  6. Alana from Make Money Blogging

    Great review Lis

    I must admit, I am awful for falling for the new themes that come out. I already own Thesis and Headway, both are ok, but there are always issues and I have to agree with you, when I first bought Thesis I thought that with a few clicks Id have a completely unique site, lol. Almost every site looks like thesis, different header, same blocky nav bar at the top. The custom css nearly drove me crazy, I have thesis on a few sites and have had to use different css to do exactly the same customizations, that probably just me though! lol

    I saw your first frugal theme post yesterday and just had to check it out lol, i will more than likely buy it when I can afford to, i like new stuff and could happily waste hours playing around with a new theme

    • Lis

      Oops I am feeling guilty now – shiny new toys cost and money and waste time – go build lots of links so you can afford it Alana!

      • Alana from Make Money Blogging

        haha Its what I do to relax believe it or not! so not guilt needed, you will actually be responsible for me taking time off, that better? :)

        seriously though, my blog is in dire need of a facelift. Ive actually been searching for a good affiliate product theme for another site, similar to a shopping cart theme but havent found anything I liked yet, any suggestions?

        • Lis

          @Alana I am planning on using Frugal for a shopping cart type affiliate thingy cause you can do wide pages or pages with different sidebars in them. Also check out elegantthemes they have a new product type theme which may work for you. Not that I should tell you because they are way too cheap a price to make me a decent affiliate commish!

  7. I just had to pop my head in here to say thanks for such a positive review of Frugal. :-)

    There have definitely been a few dated or inaccurate reviews in the past that left me scratching my head so it’s just very refreshing to see such a thorough take on our product.

    And online income is certainly a topic I enjoy. So keep up the great work with your blog. :-)

    Eric

    • Lis

      Thanks for stopping by Eric – that’s what I saw too – so hopefully I can fix the inbalance a bit! Your theme isn’t perfect, but what is, but it does deliver on your sales pitch which is refreshing and honest.

  8. I bought Thesis a long time ago and have used it on a lot of sites, I like it “somewhat” because I’m fairly familiar with it now, but I am SO with you on some of the frustrating parts also; like the custom header thing. And honestly I get tire of all the updates, I never update a site already on Thesis because it will blow out my design and I’ll have to do more work. I looked at Frugral a while back (about a year ago) and Eric is a real stand-up guy. I was amazed at how quickly he returned my emails.

    I have to build these wordpress sites out fast and honestly sometimes just editing the .php files is quicker but with Thesis I have to use the stupid hook thing or open hook. Great review and thanks for sharing all this with us.

    • Lis

      Yeah I was pretty surprised to find the upgrade on Thesis broke my design – it was one of the reasons I bought it – was the suggestion that upgrading would be painless – it wasn’t. Yeah although Ireally don’t “know” php – I can certainly hack the file around to do simple stuff and never found a huge issue with doing that

  9. Todd from home business tips

    Hi Lissie,

    I agree with the others, another honest and informative review. If I’m ever in the market again for another customizable wordpress theme, I will definitely consider Frugal based on your recommendation.

  10. Hesham from FamousBloggers

    Lis, this is impressive!

    I have a customized Thesis theme running on my blog, and to reach that point I had to redesign my theme more than 4 times!

    Most of people think that Thesis works out of the box, and this is not true, and as you said, it’s a marketing strategy exactly like using the SEO for marketing Thesis! Also the Affiliate program they are using is a pain, I hate it!

    Thesis is ignoring some functions that makes you prefer to keep using it for ever!

    By the way, I am writing a blog post, and was doing some search, I found your post, so I am going to link to it as a good source!

    • Lis

      Cool – amazing how this old SEO thing of building backlinks actually works LOL! I would hasten to point out that I decided intiially I was just going imitate the design I already had (close as I could) – which took the “fidlde” time down significantly. I feel another fiddle coming on this weekend though!

  11. Ryan Hartman from real estate wordpresser

    Good stuff. I worked with Thesis for a year or so, then found Frugal and will never go back. (Whenever a client comes to me with the standard Thesis brainwashing I cringe a bit because I know the job’s going to take some extra time.)

    The ability to create unique home/landing pages on the fly with frugal is especially useful…

    And anyone out there building squeeze pages with WP will be pleasantly surprised by how quickly you can fire one up with Frug…

  12. Lis,

    You did a great job with the review and as a Frugal Theme user I can attest first hand to the absolute quality of the theme. Just as important is the unbelievable tutorials and support from Eric. He is truly amazing in both his mind-blowing brilliance and the super-high level of support.

    Thanks for checking out my site and including it in this review. I am not at all a programmer type which shows how easy it is to create a custom looking site using the Frugal Theme. I’ve done more to it since you looked at it with some of the custom hooks (home page post-it-note). Super easy.

    Lisa

  13. Jim

    Thanks for the excellent review on these premium themes. I want to switch from Atahualpa to something less clunky. I love the customization of Atahualpa, along with the price (free), but my blog loads slowly and I’ve had some crashes. The crashes are probably due to either plug-in conflicts or memory problems and I’m hoping that a clean, premium theme might solve these problems.

    I have no coding experience, so I just grunt through using a “save –change something –check results –save” approach to improving my site. The premium themes appear to be cleaner and seem to have options that would make customization even easier, and would hopefully eliminate those memory problems and plug-in conflicts that I’m having now.

    I have read lots of online reviews about premium themes and I am about 80% sold on Frugal.

    However I have one last set of questions. Does anyone know if it has the ability to create multiple columns in one post or page?

    I’m not talking about sidebars; rather, could I take a static page and create several columns on that one page? I can do that now with a plug-in called “page columnist”. I can create one post or page with 3 columns along a header column; and then create the next post with only one column. I love this feature and if I didn’t have any crashes would be satisfied with my current wordpress setup.

    • Lis

      Jim – that sounds like my school of coding – we are the original “hackers” LOL How many items do you want on the page ? Are they like newspaper cols? I’ve done 3 cols at the bottom of this page but at the moment can only do it on the using the “home page bottom feature” function. Are you looking for something like this

  14. Hi Lis,

    The new look of your site surprised me quite pleasantly.

    I haven’t visited for a while and it was nice to see the bright look.

    I have never had any desire to get the Thesis theme although a lot of the A bloggers use it and promote it.

    As for Frugal, this is the first time I read about it. From what you say about their price I’d say that perhaps they should think of changing the name or lower the price.

    I am starting to learn only now how to use the more complex themes and even though it may seem easy to designers to use the themes to their full potential, regular people tend to struggle to set them up.

    After reading this detailed review of yours I will stay as far away from Thesis as possible.

    Frugal may have a chance of getting a closer look from me.

    Great stuff. I’m glad I paid you a visit again.

    Vance

  15. I love this post! I’m so fed up with people recommending “customisable” themes which turn out to need programming knowledge to make them work. The whole point of a wordpress theme, IMO, is to have something that works out of the box,without me needing to master a whole lot of technical stuff.

    I notice someone mentioned Atahualpa – another oft-recommended theme that I couldn’t understand. I find it easier to create a theme from scratch in Artisteer than to set up one of these themes! I have no idea how good the SEO is on my Artisteer themes though – how do you check that??

  16. Here is a new one, a blogger who is not out to make money ;-)

    Seriously, I use Thesis, got a bit stuck with it and hired a designer to develop it for me. The blog is clickable above. Its my personal story as a Brit living in Sweden. The blog suprisingly attracts 500 visitors a day.

    Now my life in Sweden is coming to an end as I have accepted a new assignment in the USA, SF to be exact and want to create a new blog there. I was surfing around for themes and found frugal..then I found this blog (a link from a forum) and I really like this review.

    Thesis is great and I love the look of my blog, however I had to get a tech to sort it all out for me. Judging by this review, Frugal looks like I can do this myself.

    I will buy from your affiliate link as this is a very honest and well written review, how Internet marketing should be!

  17. You’ve done it, Lis. Finally, an in-depth, fair but with no punches pulled.

    A modest addition. Developers make money on Thesis, for exactly the reasons you and others here say. So they have every reason to push Thesis. Some are honest about it, but too many aren’t.

    What slays me is that an overwhelming numbers of the Thesis developers call themselves “designers.” Hah. I’ve looked at their designs. Overwhelming numbers (bis!) again…they’d get the maker tossed from art school in the first week. Colors only the colorblind could love, grievous misunderstandings of concepts like whitespace, minimalism, grid. Design is about aesthetics. And no amount of tweeting about the latest “kick-ass site” is going to change that.

    Oh, and everyone chirps and tweets about the superior typography of Thesis. Hah. It offers more than websafe fonts in its dropdowns, I’ll give them that. But as a typographer by background (I actually go back to cold lead days)…that just ain’t typography. Now way, nohow. (I’m going to blog about this in depth…somewhere).

    Like yourself, I came to Thesis as a newbie, recommended from a source I (foolishly) trusted. Hah. Again. Even with a background in building html sites I found it…annoying. I don’t get my proverbials off by coding when I can get the same effect by either pulling switches (frugal) or dragging/dropping (Headway). The time saved goes into the things that matter: aesthetics and writing. I’ve got this crazy idea that those are the things that matter.

  18. I love the look of your site Lis! Really nice colors.

    I bought Thesis many months ago and returned it within 48 hrs. I had believed all the hype and was totally confused by how to use it. I much prefer frugal!

  19. Lis, that’s a useful review you’ve done.

    I was very nearly swayed by the hype around Thesis when it first came out but didn’t like the way it was promoted, I really felt they were out to get my money!

    I dipped my toes in the WordPress waters with ElegantThemes and really like their designs but found them tricky to work with, things didn’t always do what I wanted them to and it was a techie bridge too far for me.

    Frugal – while by no means completely perfect – is something I love using every day. I have the highest regard for Eric and like the way he does business. He is unfailingly patient (maybe he has a pillow he can stab when he gets frustrated) and obviously is passionate about his business.

    Love the way you’ve used Frugal on your own site too.

    Marion

    • Lis

      I agree Marion – I really like how Eric does business too – keeps it real – not that hard – but not all that common either!

  20. Thanks for writing this review. I bought the developer option of Thesis and although I have a *little* ability with code, I ended up in tears of frustration because of how difficult I found it to use, and your comments about the “support” not being newbie-friendly rings very true. I went for a refund after a week.

    A friend suggested I might have more luck with Frugal, and I’m guessing from what you’ve written here that it’s much more user-friendly, and that I can select options without having to use any code at all. My main reason for going for Thesis in the first place was because of the SEO, but your post mentions the “free all-in-one-seo plugin” – are you referring to something I can get from the WP plugin directory?

    Cheers,
    Josie

    • Lis

      Josie – seriously I think you will have more luck with Frugal – I did all that I had to make this blog the way it does without a line of code and only a couple of stupid questions in the forums (which were helpfully answered!)

      Yes all-in-one-SEO is a free plugin that you will find if you search for that name in the plugins/add new screen. But with frugal you don’t really need it either because Frugal has a good set of SEO options as well!

      Best of luck!

  21. You can also implement a lot of SEO optimization tactics from your back-end, so you do save some time with Frugal. Frugal is another clean and light-weight theme that is specifically designed for pro bloggers. It’s easy to deploy and customize, and it doesn’t need you to be a genius to customize it. And unlike Thesis, it does have a free version, so you can always try it out before making your purchase. A great theme to give your blog a whole new look.

  22. Frugal is optimized for performance. If you are looking for a clean, light-weight theme to build your blog around, Frugal is a good option. Plus you can easily add your own logo without too much trouble. Some themes do make it a bit complicated but not Frugal.

  23. I just loved it. With frugal you’re giving your WordPress website a boost in SEO with In-Post/In-Page SEO options, along with full control over the layout of your many page titles, NoIndex/NoFollow options, Canonical URLs and much more!

  24. Frugal is optimized for performance. If you are looking for a clean, light-weight theme to build your blog around, Frugal is a good option. I would give it 4/5 stars.

  25. I use the Thesis theme so I suppose I’m biased. To be honest the Frugal theme looks very similar…..

    The stuff that goes on the pages of the Thesis theme depends on the person using it, not the theme itself, it can be as clean or as cluttered as you want.

    I’ve not seen the “back-end” to the Frugal theme, but can say that the one with Thesis is very easy to use, even for noobs like me.

    • Lis

      We disagree – I’m not a beginner but Thesis isn’t easy for anyone who doesn’t have a good grasp of css and html – Frugal you can achieve the same with little or no code

  26. Wow! An honest review of Thesis. I love it. I have a love hate relationship with Thesis. The product is not as advertised, not for beginners. And some of the things CP says are incredibly immature and unprofessional.
    I am not a newbie. I understand the concepts of programming. However, if I have problems with Thesis (getting what I want sometimes) newbies must be sadly disappointed. One thing I’ve suggested is a comprehensive FAQ and (real) help site. I doubt that will happen.
    I haven’t tried Frugal, but will be doing that immediately. I good framework is a life saver for anyone who builds multiple sites.
    Thanks for the best review I’ve yet read about Thesis.

  27. I have been reviewing thesis and frugal and although I purchased thesis 1 year ago, I find that unless you understand css coding you are quite limited to some of the changes you can do and the unique pages your can create. I think Eric Hamm is a new-age wordpress theme designer with pretty impressive development work done on the Frugal theme, I will be going with Frugal. He has a really easy to use control panel and lots of training videos and instruction manual on how to use the theme. by the way, the frugal team just launched a fabulous impressive new plugin for squeeze/landing pages called http://www.impactpagebuilder.com – check it out.

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