About Lis (short for Elisabeth)
My first career was a geologist, and then I retrained into IT - I managed to pursue the corporate dream for over 20 years.
Predictably, I burnt myself out and ended up starting my first business in 2007. Knowing nothing about business, and something about computers, I developed websites that ranking in the search engines and paid me via the advertising on them.
Along the way I'd learnt a lot about WordPress and SEO and websites, and also discovered I could write.
In 2011 I decided to create eBooks for the new-fangled Kindles on my favourite topic - travel. To my surprise no one knew how to format these properly - so I figured out how to do it myself - and predictably - wrote the book on Kindle formatting.
That started my next business - which eventually morphed into DIY Publishing Ltd a partnership with a graphic designer.
Travelling is still my passion - and my business lives in my laptop so I can always get away - so long as there's WIFI! When I'm not travelling I live in New Zealand with my long-suffering partner.
What can you expect to learn by following this blog? Well it's all about doing digital marketing right - and that's in the broadest sense. I'm not a natural-born marketer, I don't like making sales calls. But I can sell online. And if I can, you can too.
So stick around for the ride - you may well learn something!