Indie Non Fiction

I’m experimenting with Indie non-fiction for several reasons. It started as a way to disversify my income away from Google Inc.  The vast majority of eBooks sell direct from Amazon – so the key is to get books ranking within the Amazon system (the best sellers or, possibly more importantly, to show on the list of “people who bought this book also bought…” for related books). 

I’m also aware that Amazon is going from strength to strength with is Kindle eBook reader sales, and with the release of the Kindle 4, Kindle Touch and Kindle Fire in October 2011, sale of eBooks will be huge after Christmas.

 

Latest Posts in Indie Non Fiction eBooks Category

Non Fiction Sales Month 4: How to Publish in iTunes

Hitting the Big Time in the Sexy iTunes Store! Roxy Theatre, Miramar, Wellington

Hmm – interesting morning. Tracey Edwards, author, was chatting and said she was surprised how well she was doing with her books on iTunes. I said I’d noticed a couple of sales (Smashwords – tells you when you’ve sold through their distribution partners, but it takes a few months), but I didn’t know how to even find my book on iTunes she told me to google itunes “book title” – and hey presto – but it wasn’t my book Some arsehole had stolen the hub the book was based on and had it in the app store since January. My book is there – but appears to be only showing up in the UK store - or maybe that’s because I’m in NZ? And my book shows as a book – no shite Lis – but the stolen hub is an app? WTF is that about – I thought an App had to DO something – not just be content? UPDATE: Tracey emailed to say she could see my book on the iPad in the bookstore – cool! Meanwhile I was asking around on how to submit a DMCA complaint to Apple – I couldn’t find a specific page had to [...] Read more »

I Got My Writing Mojo Back

Scary, scary file - lurking on my computer

I’m an adult, I’m not scared of the dark, I don’t believe in ghosts or monsters. But I was scared – really, really scared – of this: Not the program, Scrivener, – its cool, it was the outline – the outline for my next book. That File. It was just so scary – I had to hide from it for a month. Eventually I decided it was too hard, I went around it – wrote a bunch of content for Lis’s Travel Tips – content which is quite similar to what will be in the book – but they were just long blog posts – I can write those! As Tracey pointed out in the comments of my last post – you actually don’t need spectacular sales to make money selling indie non-fiction. Although she missed the future value of money ($3k today is worth more than $3k paid out over 10 years) – her point is valid: Basically what I’m saying is that it’s about volume (amount of books you have) and repeat customers. I knew that, I knew I had to write more books, for goodness sake I’d written one,  why was the next one so bloody hard? [...] Read more »

Update on Indie Non Fiction Sales: Month 3

Some times it doesn't just rain, it hails

Ouch, bugger, yuck, is there any surprise why people give up on this game. You want instant satisfaction – buy chocolate is my only advice. Indie non fiction books is not  going to give it to you! Indie non fiction books aren’t going to make you rich overnight! My September Stats are rubbish: Amazon.com 5 books sold Amazon.co.uk 4 books sold Frankly I’m surprised that the UK sales are doing so (comparatively) well – for a book that is such an American search term- just goes to show that the English can read American but not the other way around. I didn’t sell anything directly from smashwords.com – but thanks to their distribution system which sends my books to retailers I can’t get to  apparently back in August I also managed: Apple 1 book sold Barnes&Noble 2 books sold So yes I guess it is worth getting your book formatted right and into their premium catalogue! What I do have is a promotion plan going forward, I’ve developed it while avoiding writing the other books – because my brain does stupid stuff sometimes. I’m building an email list. Its something I’ve resisted for years. As part of my “I hate [...] Read more »

Second Month’s Sales: Indie Travel Book

Busy doing research, Krabi, Thailand

Now those of you who live in the other hemisphere might not realise that the Australians and New Zealanders get a bit competitive with each other – like its OK so long as the Kiwis win – of course – so the Ozzie chick’s update on her book sales has me kinda bummed – she won – but not by much and there will be a comeback! Also I was really, really busy last month: So what happened while I ignore my sites and my outsourcer added some low value BMR links links to them?  (I did do some random blog commenting as well, but not much). Books sold: Smashwords 1 (5 in July); Amazon US 16 copies (9 in July) Amazon UK 3 copies  (0 in July) Nothing exciting about my affiliate sales through the site – but as the sales are spread out through the month I have hope that some of these are “real sales” ie to strangers!  Especially as the Smashwords sales collapsed (real people buy through Amazon not some website they never heard of). Mind you I might have sold zillions through Barnes and Noble and iBooks as I was approved for Smashwords “premium” distribution so [...] Read more »

First Month’s Sales: Non-Fiction Indie Book

Random moody shot of Auckland, NZ, nothing to do with the post

Inspired by Tracey’s first month’s sales report - I thought that I should peak a look at my own sales figures for my shiny new eBook. Yes I have been quite good and haven’t logged on more than one a week – after all it took me 9 months to make my first $100 on Adsense – so I wasn’t holding my breath on Amazon – particularly because I have issues around being a non-American and having to deal with the US tax system for the first time (maybe – I will check with my accountant re Tracey’s suggestion to get around this). BTW why the heck do they not treat authors the same as affiliates – bloody weird the US tax system. Anyway back to the point – I have sold a million copies and am retiring to Thailand on Thursday. Hmmm not quite. But I’m not unhappy. This is not a get rich quick scheme (yeah you might as well unsubscribe now – sorry). So the bottom line is that I have sold 3 paid on Smashwords (plus a couple of freebies); 7 on Amazon @ 70% 2 on Amazon @ 35% That comes up to a grand total [...] Read more »

How To Write and Self Publish a Book – Formatting, Violence and Hard Liquor

I need a holiday!

OK I’ve done it I’ve published a book! I was beaten to the chase my good friends Tracey, Terry and Dave all got over the line first – but we all know that line is just the start of the race! But bloody hell could someone at least mentioned that the formatting step was going to steal 2 days of my life, and awful lot of coffee, 1/2 a bottle of gin, and the odd flounce! I mean FUCK ME how hard is it to get the formatting right!!!! (3 weeks and counting!) But its OK – I am – almost – over it. Deep breath. Its been a learning experience – and I need to write some of this stuff down so that I can get it right for the next book. What You Need to Start  A nice cover design Sybille Yates did mine and I’m very happy with it. If you use photos you didn’t take make sure you have the right license for those to – hint you will have to pay! Unless you are very good – you will need an editor. My editor, Debi Willis, took some time out from California vacation planning from her Kauai [...] Read more »

How To Promote a Non-Fiction Self-Published Book

County Down, near Downpatrick, Northern Ireland

Yeah I know adding “non fiction” to my title probably cut down my potential search traffic by 9o% but what the heck – I really do think fiction is a whole other beast. Also I am only talking about eBooks – not dead-tree books (dtBooks) – though so a lot of  what I have to say is probably relevant for them too. OK so you did some keyword research before you decided on your book’s title (you did, didn’t you?) – so if for example you don’t have a book titled “Packing Secrets of the Not So Famous” – rather you have one called “Vacation Packing List: How to save your back, time and money”. You also have a series of books planned so that you can get the most bang for your buck in terms of cross-promotion. The Key To Promotion – Promote to Customers NOT Writers! When I started getting into this writing a book gig I went searching I found a bunch of forums and an even bigger bunch of blogs about publishing your book – usually written by writers who had – yup self-published their book! This all felt very, very familiar – yup its like [...] Read more »

Finding the Right Subject For Indie Non-Fiction

CTsmall

Will anyone buy my eBook? Well people will buy stuff if it solves a problem for them – at the right price. I know this because I make a living from it from affiliate marketing and advertising. Would someone buy something I wrote? Well I don’t know for sure, but I know that when my hub ranked well it got about 50,000 unique page views last year. Is There Demand? What if, instead of finding a hub at the top of the serps, the searcher found a cheap little Amazon eBook.  Say a book for $2.99 – would they buy that? If someone bought my book on Amazon for $2.99 – I’d get about $2 (if they were from the US, UK and some other places I can’t recall, otherwise about $1). But the topic is an American term, not a UK English usage. So lets assume $2. So if all 50,000 visitors bought the book – that would be … But they won’t maybe only 10% of them will buy – still $10,000/year – who around here has made that off a website yet? Maybe only 5% of them will buy… bummer only $5,000 – its still not bad for [...] Read more »

Indie Non-Fiction v. InfoProducts

Bags packed for another trip...

For nearly as long as I’ve been in Internet Marketing I’ve heard the old “you must have your own product” to really make it in this industry. The “product” most commonly cited was , of course – an “infoproduct” – a pdf of your real or perceived wisdom typically retailing for around $27 to $97 or $147 – didn’t really seem to matter so long as the price a) ended in a 7 and b) did not exceed your ability to keep a  straight face when promoting the price. I couldn’t buy into it  - it sounded like a border-line con to be, and what is worse it was a favoured technique for some of my least favourite people in the game. But it niggled – how hard could it be to write a book? I’d read books almost all my life, and like any vociferous reader I’d started writing my own book, several times, I never got past Chapter 2.  Was it actually possible to produce a “info product” at a fair price, that someone might want to pay me for and read. I kept on making money with Adsense, and affiliate sales, eBay and Amazon.  Panda happened, trashed hubpages, [...] Read more »

HubPages is a Train Wreck – And The Next Big Thing

Boat leaving, Kaiteriteri Beach, Nelson, NZ

Hey no one can accuse me of always having keyword-optimized titles OK! Oops sorry missed June, left you hanging about the next big thing – me bad. First the hubpages.com train wreck – if you are thinking about joining hubpages to make money – don’t. If you are thinking about using them for backlinks – maybe. Basically the problem with hubpages is not Panda – if they’d had competent management they could have come through that, in fact the hubs I’ve promoted are pretty much back to where they were pre-Panda. The issue is the unpredictableness of what will happen to the company. They’ve lost their Amazon affiliate status, being a California based company, and they are now experimenting with moving hubs to sub-domains. Titanic and the deck chairs spring to mind, too much stuff not in my control  so I can’t recommend them anymore. But there may be a good side to the loss of hundreds of dollars of hubpages income – while I was resurrecting my vacation packing hub I actually looked at where the traffic was coming from. It was from a slightly different keyword. At around the same time I bought a Kindle – I like [...] Read more »