OK so this is part 2 of my free on-page SEO tutorial last time we talking about what is a keyword – today I’m going to tell you what to do with that keyword – now you’ve found it. So let’s say -your site is about – oh I dunno – websites for small business maybe? Ideally – if I wanted a site completely focussed on websites for small business I would do the following: I would try to get the exact domain name match e.g. websitesforsmallbusiness.com (or net or org) – there is definitely a bias from Google in favour of exact match domains (this does not extend to .info, .ws. .biz .co or any other extension). In this case those domains are unavailable and I wanted to focus the site on a particular country, so I went with the .co.nz extension. I would include the keywords I was targetting in the blog’s title – sometimes you can’t get, didn’t get, didn’t think before you established a website – so end up with a stupid domain name e.g. lissowerbutts.com – but you can still target a totally different keyword by using the title tag. Ideally though I’d have had an exact match domain [...] Read more »
