Knol: Competition for Squidoo and HubPages

Today Google launched their new service Knol. Speculation has been that Knol is an attempt of Google to take on Wikipedia at first glance I think Knol is actually closer to Squidoo or Hubpages. Knol appears to be ambivalent on the commercial appeal of the site. Wikipedia has been robustly and adamantly non-commercial- deleting any page which is “commercial” in even the broadest terms. Knol of the other hand specifically allows knols that are about a commercial subject. Knol even has Adsense and allows authors to keep 100% of Adsense revenues: but the placement of the single Adsense block is far right and below the fold, about as bad as you can get. Knol seems to have a bit a flawed launch too. Some features appear to be glaringly missing: you can tell exactly how many versions of your knol that you have saved but there is no statistics and no way to link to Google’s Analytics. Although they claim to want international authors: the only way to become a verified author is to have a US address associated with your credit card or phone number. I have a verified Adsense account – why is that not good enough for [...] Read more »

Backlinks are Everything.

I guess I am only just starting to learn the fine art of earning passive income online. One of the blind spots I had for a long time was that “content is king” – “write good stuff and they will come”. Well actually: they won’t, and in fact even when they do they may only make you 7c / day which is not going to see you retire in style any time soon. There is only one  way for the bulk of your potential audience to find you: that is Google. Yes there are other search engines Yahoo probably sends me 5% of what Google does and MSN about 5 (no not % just 5 ). But Google is king of the search engines You see Google don’t find your wonderful hub or article or website or blog by accident. It certainly doesn’t decide to put your site on the first page of results except for some very specific reasons. Google needs your content. Try this type “lis sowerbutts” – without the quotes into Google what comes back – this site normally ranks #1. At the moment in the Australian data centre of Google I rank #1 and #2 of [...] Read more »