Wow! Big feelings about the ‘camel pee’ energy …

Written by on September 6, 2010
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Comment posted on Vermonster Beats the wicked Lawyers- Was it SEO of Social Media ? by Roger Henderson@Corporate Lawyers

Wow! Big feelings about the ‘camel pee’ energy drinks and their manufacturers. I haven’t thoroughly investigated the whole issue (has everybody else, or are they just writing based on hearsay?), so I won’t comment on who is right and wrong in this particular instance. What I will say is that those ‘cease and desist’ letters are legitimate in many circumstances, and New Zealand Apples and Apple Computers are a lot more different than two types of drink. There are quite a few businesses in the world that deliberately ride on the back of an established brand’s marketing efforts simply by stealing their look. I can’t comment on whether that has happened in this case – but I do know that not all ‘cease and desist’ letters are unwarranted … like many bloggers seem to be leaning towards.

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6 Responses to “Wow! Big feelings about the ‘camel pee’ energy …”

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Joomla Bear

October 22, 2009 at 6:12 pm

Lissie, thx for the mention and for the heads up on Ver-Monster Energy Drinks… That was a quick turnaround… Like you I think the credit has to go to the United Nations really…

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Stefan

October 22, 2009 at 10:06 pm

Great news for them, but I wonder how the won? If the other side backed down?

Reply
Josh

October 22, 2009 at 11:46 pm

You’re right it was the world and Vic’s post was quite amazing I was very impressed by it.

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Agrande from online business

October 23, 2009 at 12:25 am

Nice job on the Vermonster from Rock Art Brewery battle. If you’re not careful you are going to be known far and wide as the champion of the little guy. Your honesty and integrity is really going to give internet marketing a bad name.

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Roger Henderson from Corporate Lawyers

November 13, 2009 at 7:17 pm

Wow! Big feelings about the ‘camel pee’ energy drinks and their manufacturers. I haven’t thoroughly investigated the whole issue (has everybody else, or are they just writing based on hearsay?), so I won’t comment on who is right and wrong in this particular instance. What I will say is that those ‘cease and desist’ letters are legitimate in many circumstances, and New Zealand Apples and Apple Computers are a lot more different than two types of drink. There are quite a few businesses in the world that deliberately ride on the back of an established brand’s marketing efforts simply by stealing their look. I can’t comment on whether that has happened in this case – but I do know that not all ‘cease and desist’ letters are unwarranted … like many bloggers seem to be leaning towards.

Reply
Jonathan Reese from Attwood Marshall Lawyers Gold Coast

March 15, 2010 at 10:36 pm

Its nice to see that all bloggers focusing on this issue and US trademark law should really take care of this.

Reply