Search Engines SEO Tutorial WordPress

Free On-Page SEO Tutorial – Using Your Keywords In Your Site

OK so this is part 2 of my free on-page SEO tutorial last time we talking about what is a keyword – today I’m going to tell you what to do with that keyword – now you’ve found it.  So let’s say -your site is about – oh I dunno – websites for small business maybe?

Ideally – if I wanted a site completely focussed on websites for small business I would do the following:

  1. I would  try to get the exact domain name match e.g. (or net or org) – there is definitely a bias from Google in favour of exact match domains (this does not extend to .info, .ws. .biz .co or any other extension). In this case those domains are unavailable and I wanted to focus the site on a particular country, so I went with the extension.
  2. I would include the keywords I was targetting in the  blog’s title – sometimes you can’t get, didn’t get, didn’t think before you established a website – so end up with a stupid domain name e.g. – but you can still target a totally different keyword by using the title tag. Ideally though I’d have had an exact match domain name.
  3. Then I’d add the keyword again into my tagline.
  4. I’d head over to the permalink settings and change them from the default for WordPress – which is the ugly ?p21 format and make them %postname% so that now I would have “pretty” urls like which include the page’s and post’s titles.
  5. If I wasn’t using a theme such as Catalyst which includes SEO options  I would install a FREE plugin such as  all-in-one-SEO or Platinum SEO. I would tell the SEO options it to NOT noindex categories and tags and other pages.
  6. Using those SEO options  I’d add the main keyword into the title and  meta-description of  my homepage, and it and related keywords in the  overall meta tags of the blog.  This counts for very little – Yahoo may still use meta tags, Google probably doesn’t. Google may or may not use your meta description in  your site’s search engine’s listing.
  7. Now having done all that – I would add some posts and pages – which – obviously – would talk sometimes about websites for business in NZ or websites for small business or even cheap websites for NZ business – all obviously closely related.
  8. If I was feeling really ethusisastic I would add some optimized images. Now Google is pretty stupid – its only a computer and tell that the bunch of pixels at the top of the post are about the consequences of  earning a passive income online.  So I told it! (Yeah I know its a stretch but I don’t have an image of banknotes lying on the beach!).  BTW traffic you get from Google’s image search are notorious for only staying long enough to steal your images, they are useless as readers or revenue sources!  To optimize an image do the following:
    1. change the name of the image – before you upload it – include your keyword in the new image’s title – mine is now called
    2. then when you import the image – make sure the title, the alt-title, the description and the caption all to include the keyword of interest.
Perth from Rottnest - Passive Income Rewards!
Perth from Rottnest - Passive Income Rewards!

Targeting More Than One Keyword on a Website

All of the above was an example of a small and focussed website. Not all websites are like that – this one sure isn’t it – it ranks quite well for its main keywords passive income online and related terms.  But I also rank for terms utterly unrelated to those. How does this happen – well I do two things – I add relevant content. For example I rank  quite well for the term postrunner and postrunner review – that’s entirely deliberate. This is what I did – I wrote a post: Postrunner Tutorial –  used the keywords and related terms in the title, at the start of the post and at the end. I didn’t try for any particular number of times – I didn’t unecessarily captialise, bold or italicize the term – though it was natural to use it in sub-headings that happen to be bolded…

Then I wrote another post – also about Postrunner – I linked the two together – simply to tell my readers that there was a previous post that they should maybe read first – and to tell the search engines the same thing. I used the same category and similar tags for the two posts.  Google now knows that I have quite a lot of i.e. more than one page, about this particular topic – that gives my pages a boost up the rankings,and hopefully a double listing (if I use exactly the same anchor text linking from each post to the other).

Ultimately you can get one website ranking for a bunch of unrelated keywords – and even it you started totally wrong – you can change everything up but adding titles and revising posts and get the same effect in the end.  The key though is to get the site ranking for one keyword first – once you have the first ranking it will be quicker and easier to get subsequent rankings.

So over a couple of thousand words that’s pretty much a free on-page SEO guide. Its really not that hard – and almost all of your effort should actually be directed at getting backlinks for your site !

Making Money Online Search Engines SEO Tutorial

Free On-Page SEO Tutorial – Part 1 What Are My Keywords

A few months ago I wrote a Scribe SEO review which created a lesson in online reputation management in the comments – which was interesting  – but hardly the point. My point was that there is nothing difficult or technical about “optimizing your blog for SEO” – and I promised that I would write more about on page SEO. A promised and then I promptly forgot about. But I have had more than one person contact me about a free alternative to a tool like Scribe SEO – so here is my version of it.  Its free – its here, you don’t even need to subscribe for the e-book – frankly there is not enough to write to fill an e-book – well not the important stuff anyway.

Baobab Tree - Native to the Kimberley's this example relocated to King's Park, Perth, WA

I am NOT an SEO Expert

I can do SEO, I know what I need to know to rank sites in Google. I am not an innovator, and I don’t do a lot of testing. This seems to appeal to the inner Geek – I am a part-Geek but not with SEO. I do practical SEO which works for my sites.

SEO Changes

SEO=search engine optimization – but what we all really mean is Google optimization – Google is the only game in town because it has so much of the search traffic.  Ranking top in Yahoo or Bing is nice but pretty worthless as far as search traffic is concerned.

BUT Google changes all the time – most recently was the so-called MayDay Update – which caused angst and concern throughout the online Internet Marketing world – if you haven’t heard about it – don’t worry – and save yourself several hours of reading – don’t Google “Mayday update”

On Page SEO – A Practioner’s View Point

Not every post I write here is focussed on getting search engine traffic – in part this is just a social blog which allows me to connect to readers – and mix it up a fair bit.  That’s OK and it doesn’t affect the site’s rankings for  the keywords I DO target. Because Google ranks pages not sites in general. But before we even get to where you should be using  your keyword on-page lets step back to ask the most basic question? If you have a popular site you can get traffic to any post – just my publishing it! But if you want to draw in new readers the easiest way is to have at least some posts which are keyword focussed.

What Are My Keywords?

You can’t rely on any tool to tell you what you keywords are! To do so is like sitting down and writing a novel and then working out what the plot is! You must have at least some idea before you start!   Which is not to say that you should completely ignore market demand. If you want to write about garden design – it doesn’t require a genius to know that anything with the words “eco” or “green” in the title may sell better than others.

But even if you are short of ideas – Google will help you for free!  In particular Google will tell you what terms they think your search is related to.

Sturt's Desert Pea, Kings Park, Perth WA

For example – go to google in and  type indigenous landscape design. Google will tell you what it thinks you mean in two ways: as you type in the drop down it will offer alternatives, and at the very bottom of the page – you will see “searches related to indigenous landscape design ”

Now this particular keyword is an excellent example of having to know something about your niche and the way that niche uses language. Indigenous means “the original people (or other things: plants etc) of an area” – any biologist, anthropologist, zoologist would know that. But in Australia it is also the term very specifically used quite often in the media – where an American might talk about Native affairs or Native title and a New Zealander would talk about Tangata Whenua or Maori title – politically correct Australians would use the term Indigenous to reflect the people who were living in Australia when the Europeans happened upon the so-called Terra nullius. Aborigine is incorrect (it excludes Torres Strait Islanders and implies that almost all of the original Australians are the same race (they are not)), and native is associated with previous racist policies of white Australia.

Now having lived in Australia I know that Australia has huge issues with using the land inappropriately – e.g. commercially growing rice (which needs huge amounts of water) in the semi-arid Murray-Darling basin.  Even home gardeners seem to grow far more more roses and  lawns than the local flora (which is quite beautiful – I am using this post just to show off some of my better shots of it LOL)

So with that background when Gordon from Indigenous Landscape Design Australia asked me about a free alternative to Scribe SEO a thought his site was a really good example of a site which is doing most things right – but could be improved with a few additions. First a note about

Country Specific Keywords

Almost nothing is more country (if not region) specific than anything related to gardens and gardening. The information is specific, the plant varieties are specific and the stuff that grows in Cairns certainly won’t grow in Tasmania or Alberta.  If you are targeting a specific country – get the specific countries TLD in this case – but also, .ca. etc.  This is the biggest hint to Google that your site is relevant to  a single country – in fact the default now is for Google to show “sites from NZ” if I search from – which is the default browsers for users in NZ. It doesn’t really matter where you sie is hosted (US is generally cheapest) – but you do need that TLD as a big hint in the domain name. As we are talking about an Australian site with an Australian  audience I am using the Australian Google from here on:

So from

as I typed in indigenous landsc… I got suggested:

  • indigenous landscapes – too broad
  • indigenous landscape design Australia – nice lots of searchers will add their country
  • indigenous landscaping – possible – might be too broad
  • indigenous landscaping ideas – excellent seracher wants info
  • indigenous landscaping omaha – huh – don’t think so
  • indigenous landscaping systems – hmm maybe – I don’t know enough about the topic to comment

once I insisted on searching for my original term – at the bottom of the page I got the related terms of:

Even More Related Keywords

So armed with this knowledge – and what very little I know about the topic – I head off to Google’s free keyword tool . Set the results to the relevant country (in this case) – toss in all the terms I think might be relevant from the above search and voila:

A note about search volumns and cost per click. This tool is designed for the USERs of Adwords ie the advertisers who pay for those  Adsense ads that some of us make money from. This doesn’t mean its not useful even if you are not an adwords advertiser or publisher. If someone is paying to advertise for a term such “landscaping design” there is probably some chance of making money from it. Though if you change the search volumne over to “exact match” you will see that its not a huge volume. Even if you get the “not enough data” against a term – this doesn’t mean there are NO searches – again you need to know your  market. Almost all New Zealand specific terms come up with that statement (there are only 4 million of us living here) – but that’s not to say that people don’t search for “small garden design” in NZ! It just means compared to the global demand for a term  like  “erection problems” its not very high!

Wildflower display, spring, Kings Park, Perth, WA

You don’t necessarily need high search volume to make money if you are offering expensive products and services e.g. a garden design service.  But you do need to be using your customers language – and Google is offering you these suggestions because this is what your customers are using to search in Google for. Yes “outdoor landscaping” is a tautology – but 58  people a month in Australia search for it!

Now this site may be too specific – Gordon is already #1 and #2 for “indigenous landscape design” out of over 3,000,000 results. This suggests that there is not much competition  and probably not much demand. But he will know what the demand is by checking  his  Analytics or other stats package –  once  you get to the top of the rankings you will know exactly what your traffic is!

And while you are there – your statistics are another excellent source of keyword ideas – people will find your site by using the oddest searches – and your stats should show you these.

Maybe I was wrong,  perhaps  my free on page SEO guide should be a book! Anyway its going to be a multi-part post obviously! Click here for part 2: Using Keywords in Your Site

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Scribe SEO – My Review of Brian Clark’s Scribe Service

You may of missed it – but a couple of week’s ago Brian Clark – of Third Tribe Marketing fame – launched his latest money-making venture- Scribe SEO.

What Does Scribe Claim To Do:

From their own site they make the following claims – enrolling in Scribe SEO will have the following benefits to you the would be SEO copywriter, blogger or affiliate marketer:

  • hit the keywords you are after
  • employ SEO best practice
  • it the keywords you are after
  • produce optimized traffic faster
  • increase search and social traffic
  • remove SEO guesswork
  • retain maximum readability
  • optimize faster
  • balance keyword usage

Sounds good right? And frankly I understand the appeal – I spent quite a long time considering myself  incompetent at SEO – I thought it was really, really hard and technical and even though I thought I was technical I didn’t GET SEO. So I see where there market is at. I thought writing SEO Titles was a Dark Art. I didn’t know what a keyword was – I may have been very likely to jump at this tool.

What is Scribe SEO?

At the time of writing Scribe SEO is using WordPress plugin technology. Later releases will extend the functionality to work within Drupal, on any website and integrated with Microsoft Word.  The Scribe technology basically analyses your WordPress post (or page) and returns the following information:

  • whether title is the right length and contains your keywords;
  • whether your metadescription is the right length and contains your keywords;
  • whether your content is the right lenght and had the correct keyword density
  • determines what your keywords are and makes suggestions about changing your titles and tags to better reflect this.

The product walk thru is here – note the promised search volumn appears AWOL in the current release.

I am testing Scribe using Thesis with the standard Thesis options installed. Scribe also claims to work for the common and free All-In-One SEO plugin and the Headway framework.

Scribe SEO is a only about 20% of Search Engine Optimisation

Reading Scribe SEO’s copy you would think that Scribe SEO was all you had to run to get you to the top of the search rankings. But its only part of the story – and a I small part of that:  particularly if you are a new blo0gger which is their target market.Scribe SEO only addressing on-page SEO, the far larger part of SEO is off-page SEO otherwise known as backlinks. I could write about Backlinks but I will just send you over to Allyn’s How to Get Backlinks. If your site is new and lacks authorities you need lots of backlinks!

What Scribe Claims to Do

You install the Scribe plugin in the normal manner. Write your post – fill in the custom title and description fields.

Once you click the analyse tab you will get a big SCORE and a list of rules. For the purposes of illustration I have run this analysis over my post comparing Third Tribe Marketing and The Keyword Academy Now that was a deliberately optimised post so I was curious to see how SEO Scribe would do – oops major fail!

  • to run the analysis you have to copy your title down into the custom title box and also fill in the meta description. I rarely do either – my post title is usually my custom  title and the meta description I stopped worrying about ages ago because Google ignores it and makes its own anyways; UPDATE I think I was a bit wrong on this – Google seems determined to use the meta description I wrote for this post – I have just changed the description slightly to see if Google will recongise that and added a video at the end of this post which describes Google’s current position.
  • I got a 73% score – I was failing on not having my keywords at the start of the title – odd because there were 2 main keywords in the post according to me “Keyword Academy” and “Third Tribe Marketing” and they were both in the title – they are both in the title because that tells Google what the post is about. Oh they are also in the tags which helps Google out too. Unfortunately it didn’t help out Scribe because when I checked out the keywords that Scribe thought I was writing about it came out with this:
Scribe’s analysis of
  • (If you can’t read the screen shot the main keywords in order are: keyword, marketing, academy, month, paypal, internet marketing, business)
  • Now those are not the keywords I optimised for – most of my keywords are at least 3 words long – and what’ more importantly – they are not the keywords Google understood my post was about and for which it sent me the following traffic to that post, over the past month:
Google Analyticss Data for the same post for the last month
  • (If you can’t read that the main keywords which brought traffic to this page are: third tribe marketing, the keyword academy ,lis sowerbutts, third tribe, the keyword academy scam, third tribe marketing review, third tribe, inurl: income “this site uses keywordluv”, the third tribe book review, third tribe review)
  • In fact even SEO quake (which is free) did a better job for analysing my keywords – but its not really that difficult – read the title!
  • SEO Quake also points how many outgoing links I have on the page by distinguishing between internal and external links and my counting the whole page including  related posts, comments, sidebars and footers. Scribe SEO only counts the links in the actual post without distingushing between internal and external. Check it your self you’d be surprised at how many links that page has – far more than the 5 that Scribe found.

Scribe SEO will do a worse job of telling you what your keywords are than the many free tools out there.  Or look at where you search traffic is coming from and write more on those keywords. Keywords aren’t a science – they are an art. Google is very,very good and doing a very sophisticated analysis – it knows that two terms “scribe” and “seo” together describe a different keyword “scirbe seo” – but  that same-titled product doesn’t itself recognise that this post is about it! Instead it said my keywords for this post were “SEO” and “Scribe” – which of  course they are not.

Keywords aren’t hard. They are you “USP” or “elevator pitch”. If you are writing about “house buying in New Zealand” than its likely that a good keyword would be “house buying in Wellington” (one of our cities). If you are writing about house buying than home buying may come up as well as will “how to purchase a house” and even “should I purchase a house or flat”  Ask a customer what they think you do.  Brainstorm some more ideas – throw these into the free Google Adwords tool – voila more keyword phrases than you have time to write blog posts about.  Captitalisation doesn’t matter ACDC is the same as AcDc. Punctuation doesn’t matter “lissie’s passive income” is the same as “lissies passive income”. Plurals do matter “dance” is  different from “dancing” and “dances” – closely related however  – once you rank for one it will b e easier to rank for the next one- but different none the less.

Scribe Review Price Point

Brian Clark is not afraid to charge a lot for his products and services – Teaching Sells is a good example of that. However his pricing for his latest offering staggers belief.  All of this information is available for free – there are some fantastic free sites and  browser plugins which will give it all to you.  You only need to learn how to do this stuff once – after that it becomes easy to do. I know you may be not at  that point yet – but I will start a short list of useful resources at the bottom of this post and I am sure my readers will chime in with more. Before someone  screams – but its all in one -place – yes it is but the keyword analysis doesn’t work – so 80% of the results which are dependent on that are flawed too.

The pricing for Scribe SEO is at the time of writing:

$27/month for 30 evaluations in the month – that’s 30 presses of the “analyse” button not thirty posts or pages;

$47/month for 120 evaluations in the month

$97/month for 300 evaluations in the month

There are no refunds – you can cancel during the month to stop your credit card being debited. There is a however a free 5 evaluation trial – which is what I used for this review.

Lissie’s Scam Call

Is Scribe SEO a scam? – NO it appears to be trying to do what it claims.

Is Scribe a good product? NO – it appears to be very light on features for the price offered. The core of the product’s functionality is the keyword analysis and this appears deeply flawed 2/10

Is Scribe SEO worth the money? – NO its extremely overpriced for what its offering. 0/10

On-Page Optimization For Free

I am planning a more detailed post on on-page optimisation (for free) but if you have your favourite free tools drop me a note in the comments. I like

Google Adwords for search volumns and giving you related keywords guidelines for Article Titles

SEOQuake for keyword density, keyword analysis, whois easy link and estimate of keywords you are ranking for (not all sites)

Update on MetaDescriptions

There was some discussion in the comments re the usefulness or otherwise of metadescriptions – below is Matt Cutts on the subject. For those who don’t know Matt – he is commonly considered Google’s unoffiical, official spokesman on all things search.