Some of you seemed to like my photos in the Move to New Zealand – Australia compared so this post is decorated with some photos from Island Bay, Wellington – near where I am currently living. Todd over at Todd’s Tips has been inspriring me with his Iraq photos – so here is my best effort!
My attention was caught by the local Sunday paper featuring this story on a New Zealand DIY site making a claimed $20,0000/month from Adsense. Now that’s presumably New Zealand dollars – so that’s about US$14k – but still its a lot of money being claimed from a fairly small, 1100 indexed page, site. I was initially skeptical of the claimed figures but I do know my mate Allyn over at bloggerillustrated.net sold a website for $30,000 and that it was a DIY type site as well, though knowing Allyn I doubt that AdSense was his preferred magnetization (he hasn’t said yet – it looks like the vblog series is going to extend well into 2010 while he keeps his audience waiting for the good stuff!
According to the newspaper report the owner of the site – retired builder Les Kenny – was talking to the media because:
give a little back to Google and spread the word about AdSense (sic), and he thinks it could be particularly relevant to older New Zealanders who have so much experience to share.
Mr Kenny probably genuinely doesn’t know why his site is a success – or realise just how difficult it would be for someone else to replicate his success – Kiwi or not.If you look at the other sites mentioned in the article and on his main site you will see that none of these seem to rank for anything much.
The site no doubt ranks for thousands and thousands of long-tail keywords associated with the “how to build …” niche. He ranks #2 for the “how to build” phrase which has over 18000 searches a month and would give him huge authority on any new plan or project he added to the site. The single most important thing the site has is of course age (2002) – with that longevity and relevance its going to be hard to for anyone to put up a competitor site against hi m in the niche.
Other stuff I found interesting on the site was:
- the top image banner is an Adsense ad – but is not labelled as such – is that OK if you are just advertising your own sites – and why would you do that ?
- use of image next to the main Adsense ad block near the top of most interior pages – most of us thought that was highly discouraged by Google;
- he also has affiliate offers for building plans so its possible some largish percentage of his income are from these;
- the backlink profile appears to be mainly from link exchanges – current wisdom is that link exchanges are dead – particularly form link pages – but they seem to be alive a kicking on this site;
- the inclusion of a Spanish language site – directly from the original site’s page links – the Adsense ad’s appear in Spanish for me – but are not advertising anything relevant – mainly language classes – probably because the lack of Spanish language advertisers in New Zealand!
- if you ever do have yourself in the risky position of making a large amount of money from one website and being dependent on a good Google ranking its a very smart plan to have local media coverage – just in case …
If you are a New Zealand blogger – you may want to keep an eye on the infamous Whale Oil blog. This blogger is currently in court over breaching name suppression orders over the last few months. In New Zealand, even if you are found guilty of a crime the court can order permanent name suppression – its getting beyond a joke when the suppression is not to protect the victim (and is sometimes against their wishes) – but is apparently becoming the “right” of any slightly famous “New Zealand entertainer” or “New Zealand politician”. I’m watching this case with curiosity because apparently while I was away New Zealand has turned into a country happy to suppress almost any criminal’s name – if they have a “reputation” to protect that is. If Michael Jackson had been a “New Zealand entertainer” his name would never have been associated with child abuse – even if he had been convicted (which he wasn’t).
Do you like the photos? I can’t be arsed doing a wholesale photo blog – my photos aren’t that good – but I thought I would just throw a few up from time to time – after all most of the stuff I talk about here about passive income is really not photogenic – but New Zealand is – so I might combine the too – might bring some interesting search traffic …