Ryan Deiss’s Number One Book System: Scam Or Just Incompetent?

Now – fair disclosure – I haven’t seen Ryan Deiss’s Number One Book System, that’s because it’s not live yet. But I’ve seen his pre-launch hype machine in action all over Facebook – so I took a longer look. 

Who’s Ryan Deiss?

His name rang vague bells in my head, I don’t think I’ve lost any money to him in the past, but it appears that he managed to annoy Aaron Wall (SEO Book) and of course the robot was not impressed either: the ‘Droid calls Ryan Deiss a Scammer. 

But hey maybe he’s found his calling, maybe he’s got really good at e-book publishing – or as he likes to call it the Kindle Publishing Revolution So I bought his book, it’s free on Amazon for 5 days,  and read it. The book is being promoted free to his list, and some VERY keen affiliates as a 5-day give away – during the 5 days before the Number One Book System going live. Clever idea – it means the book can give a very, very clear idea to potential customers about what they are going to get in the course. The book, is free, the course will not be, price not yet disclosed but I bet it’s four figures and ends in a “7”. 

Kindle Publishing Revolution Review

Unfortunately, by any objective measure, i.e. from someone who is not an affiliate looking for 40% or so of the price for signing you up on their review, the Kindle Publishing Revolution  fails at so many levels it’s hard to keep it short, but we could start with – the book doesn’t deliver on the title, subtitle or blurb. Deiss  points out that eBooks, particularly erotic fiction has exploded, and then spends a long time suggesting that writing a book is the perfect way to launch your public speaking or coaching career (what this has to do with the Kindle Revolution is beyond me – you’d be much better off with printed books to give away at live gigs).

However if you want to know how to use a free book on Kindle to promote an over-priced product costing a lot and probably under-delivering then I suggest you sign up for all his lists and watch what he DOES rather than listen to what he SAYS. 

In the Kindle Publishing Revolution we have a step by step how to upload your book via KDP without actually discussing formatting or cover design. Some of the information is plain wrong (cover image size, implying that uploaded public domain books is a good idea, suggesting that  DRM  is difficult to understand) 

The worst part is actually the section on marketing. There’s nothing new here: use keywords in your title/blurb, use authorcentral get a blog and start a facebook page (and this guy is supposed to be a marketer!).  He talks about free Kindle book sites without actually ever mentioning the decision of putting your book in Select or not! Never mind whether you should only use Amazon for distribution or whether you should go broader. 

And no point does he actually talk about finding your audience or connecting to them.  Nor does he mention that the best way to sell books is the have multiple books in a niche, nor, and this did surprise me, did he mention books as a way to grow your customer list. Maybe he’s leaving that for the Number One Book System course – after all you can’t give away the good ideas for free can you!  Particularly as you are not showing much evidence of having any. 

Number One Book System – Review Deiss’s Books Before You Buy 

The scary part though is the book is just part of a launch, a hook into his soon to be launched Number One Book System.  The other part of the hook is that Deiss is publicly disclosing how, he hopes, to give away 10,000 copies of another book. Now to me it’s obvious if you flash a book all over the Internet Marketing forums as a case study, plus prime all your affiliates, plus you’re a “name” in Internet Marketing, then obviously a lot of IMers are going to download your book out of curiosity. But maybe I need to say it, because it does seem that some people are fairly naive. 

So I’m not directly linking to the example book here, but you can find if you take 2 seconds, I’m just saying, think before you download. 

So let’s review this show-case book – this book which is supposed to persuade me that Ryan knows how to create a GOOD BOOK i.e good cover, well-written, good formatting.  – a point he emphasizes a lot. Because you know we wouldn’t want to spam Amazon – like an evil Internet Marketer would! 

So this is supposed to be the show case part that will make you really impressed by the guy’s track record and ability with eBook publishing. 

Let’s take a closer look. 

Cover Design 

So let’s talk about what  goes to make a great book, at least on Amazon. First you need an eye-catching cover – something that can be read as a tiny thumbnail . In fact his Kindle Publishing Revolution book has a great cover, the book he’s using as a case study – not so much. Hard to read, title doesn’t stand out, sub-title illegible, doesn’t stand out in the category listing at all. 

A Good Book 

What is a good book? Most marketers seem to think that a good book is a “long” book and most of those define long as 10,000 words. Most author’s would call a long book at 150,000 plus, a normal novel runs to around 80,000. A 10,000 word piece of fiction is called a short story. 

I actually don’t think the length is the issue – though if it’s less than about 50k words you better be making that clear to purchasers in the blurb. 

What’s critical though – is that you need to deliver on the promises made in the title/sub-title and blurb. In this book’s case something called: Vertical Gardening and Container Gardening Ideas for Growing Vegetables and Herbs in Small Vertical Places Outdoors and Indoors should provide the following: 

• specific information on vertical gardening
• specific information on container gardening
• information on growing vegetables and herbs in those settings 
• information about both outdoor and indoor growing of vegetables and herbs in containers and vertical areas. 

What I don’t expect from a book delivering on those promises is: 

• a long discussion about why home-grown vegetables are better than shop-bought
• how to hoe (I’m no expert but you can’t hoe containers!) 
• a discussion on general gardening techniques except where they pertain to verticals or containers and how.
• absolutely nothing about container gardening or indoor gardening 
• general introduction to garden gear which has nothing to do with vertical and container gardening including general soil testing.

Formatting Of The Book 

Okay, I have a simple check list to look for when I check a book’s formatting: table of contents available on menu bar? indents? bullets? 

Is there any formatting used that doesn’t work well on eBook readers – like tables? All of those are fails in this Ryan Deiss’s book as you can see below. 

Why the newspaper displaying today’s date- 23 August – you may ask? Well because Deiss claimed that my review of his book was a jack up or paid, nope you don’t need to pay me to get my honest opinion! He also says he’s corrected all the formatting issues. Well he hasn’t, and if there were even more formatting issues than this originally he needs to hire some better staff, or hell, learn how to do it himself! 

Summary Why I’m Ranting Again

Because I see every hallmark off an over-hyped launch of an over-priced light-weight product, which will do well for Deiss and his main affiliates because a lot of people are still looking for short-cuts and for for the moment, the mood is that Kindle books are that short cut.

 They are not. Can you make money with them, yes you can. Will the Number One Book System teach you how to – I sincerely doubt it. How can I possibly say that? How can I review a product and call it a scam without having seen it? Because some people’s track records speak for themselves.