Online Business Rants

Taking A Big Leap – From Online Income to Online Business

Big U-turn ahead! I started this blog in April 2008, actually it was probably a couple of months later and backdated the first few posts. I’d started working full-time online in the previous October. I didn’t have a clue. I was full-time because I didn’t have a job, not because I was making any money! I was going to be a success by Xmas. Maybe this Xmas?

At the time I called this blog “Passive Income” – because that’s what I wanted, and because I thought “passive income” would be a good term to rank for in the search rankings (it wasn’t – but I got to page 1 before a specific Google penalty knocked me off).

Niche Websites – Rise and Fall 

My best ever Adsense month was January 2011 – I made $1383 dollars. I made the same again in a range of affiliates which ranged from Amazon to The Keyword Academy. In April 2012 the Penguin update by Google which penalized sites which had built links with insufficiently varied anchor text. The next month my Adsense was down to $700.

In August 2013 I made about NZ$46 (say US$38) from Adsense. The penalised sites haven’t recovered, and I haven’t bothered building any others.  I could, and contrary to  what Google would have you believe, you can still get them to rank. But they are vulnerable. And I don’t like having my business being controlled by Google – they  employ more PhD’s than me – they will win.

The view from the top of Waiheke EcoZip towards Auckland, NZ
The view from the top of Waiheke EcoZip towards Auckland, NZ

eBooks Rise and Rise

eBooks on the other hand are the same, but different. I repeated history and started with writing my passion – travel. I make a hundred or two from my books – but the market is small and the competition tough.

If Amazon changes their policies around indie authors, I’ll feel the pain. But not so much. You see the secret to eBooks – for me anyway – came with the success of my quick guide on how to format Kindle books. I wrote the book in frustration – not as a strategy.

On the back of it I launched I started making regular money freelancing – my doing for people what I explained how to do in the book! Never, ever think that giving away technical “secrets” is a bad thing, many people, having acquired the knowledge will happily outsource to a person they trust to do a good job – you know like the author of the book!

I’ve been in this game – mostly full-time – since 2007. In that time everything has changed. Hubpages and been and gone, Niche websites have been and gone (for me). I’ve been a writer and a book formatter, A website designer and an  email marketing consultant. When I started  social media didn’t really matter. The controversies and flame wars happened on blogs not facebook! Search traffic were the committed buyers – now  more and more people buy through social media recommendations.

Working for Passive Online Income

Until this year most of my effort has been basically on building passive income. Ultimately I’ve failed at that. Google changed the rules, my attempts at manipulating the search results failed, and I didn’t have the heart to re-build.  I couldn’t see it working for a many more years anyways. Google is becoming less and less important to informing how people make buying decisions.

Working Online – How Did I Do It?

  • I got paid on shared-revenue sites: Hubpages to BubbleWS
  • you get paid for your skills by others needing your skills i.e. freelancing
  • you get paid for recommending other people’s products (affiliate sales)
  • you don’t control your income because you don’t control the terms of service of the sites that pay you


  • takes little skill to get started
  • the rewards can be quick
  • you can learn a lot and make a lot of connections
  • it’s perfect if all you want to do is work online and not deal with hard-core “selling” (raises hand)
  • when it works you really do make money in your sleep – I came back from a 2-month overseas trip with more money in my bank than when I left!


  • it’s not long-term recurring income regardless of what the third-party promises
  • your income is controlled by terms of service you don’t control
  • as an affiliate you ride the wave up and down of the service or company you’re promoting
  • for mainstream products e.g. Amazon, eBay – affiliate marketing is basically dead because of the way Google now prefers it’s own brands  in the search results
  • unless you’re very, very clever you are building someone else’s brand and not yours


  • writing for revenue share on sites like HubPages, Squidoo, BubbleWS etc
  • publishing books on Amazon and other sites
  • developing websites which are designed for ranking in Google and getting visitors from search traffic only
  • making money from Adsense and affiliate sales from websites which rank in the search results
  • freelancing via third-party sites such as odesk and eLance

Developing An Online  Business

How Does It Work

  • you offer something that people want, that you can deliver and that people will pay for
  • you develop website, social media etc – with the purpose of getting people on an email list
  • you may use third-party sites like Amazon to get your message/name/brand out there – but the ultimate purpose is to push people to sign-up for your email list
  • you develop a website and an email list that you control. Traffic comes from a variety of sources which include social  media and Google


  • control – you control your product and you have access to your customers, if Amazon suddenly decides to offer only a 40% royalty you can decide to move your customers elsewhere
  • you can leverage customers and offer more expensive services and products to a smaller group – you can ultimately make more money with less effort, and it is sustainable
  • developing an online, or mainly online business, costs very little money


  • it takes far more self-belief and confidence than just  developing an online income
  • it takes some more technical skills
  • it takes more business skills
  • you have to develop some basic ability to explain why your offering may be useful to someone (“marketing”)
Neither of us had the nerve to take the picture in mid-flight!
Neither of us had the nerve to take the picture in mid-flight!

Exciting Times

The last few months I’ve done a fair bit of freelancing – it pays the bills – but it’s also done something much more important than that – as a direct result

Freelancing made it obvious to me that there was a gap in the market, and realise that I could help fill that gap.

I’m currently buzzing with a new business venture a business partner and I will launch before the end of the year. We  know there’s market demand. We believe we can fill the gap. We have the skills to make it happen and have identified a launch platform.  Plus it will pretty much use all the skills I’ve learned in the last 6 years – plus a few new ones 🙂

You might want to sign up for the newsletter – in the box that will appear below in a second… There may be a special deal in the offing for subscribers…  Can’t say much else – after all I’m trying to build excitement and buzz. Oh and we are still  making it up!

I’ve gotta say – if I can find the skills to start a business – than anyone can! Seriously.

Happy Thanksgiving to the Americans – may your turkey and shopping go well. And the family thing if you approach it the traditional way!

13 replies on “Taking A Big Leap – From Online Income to Online Business”

You’ve summed it all up very well. I could weep when I look back at January 2011, when I was adding up my takings for 2010 and confidently predicting an income of at least $20,000 for 2011. Then Panda hit, and it has never been the same again. My online income now is $300 a month if I’m lucky. I’ve come to the same conclusion as you – it’s only going to get worse, and ebooks are no substitute.

I think the hardest thing is letting go of all that hard work. My websites are my babies and it’s difficult to let them go!!!

I do feel like I’m letting go Marisa, I still keep websites which make a profit over their domain reistration. My hosting has been paid for by my hosting clients for many years! More like I feel like I just paid from what the Americans would call a paid internship!

I’m not closing mine down either Lissie, because they still pay me every month. Trouble is, because they’re still there, I’m finding it hard to ignore them. I just took the plunge this morning and deleted my Analytics and Adwords accounts, to remove the temptation to look at them!

Why would you do that ? I re-invent the ones that matter to me – like this one – and ignore the rest

Because the fact that my sites “matter” to me is exactly the problem! I’m trying to break that sentimental attachment and resist the temptation to “reinvent” them, because I’ve reinvented them so many times already and it made no difference.

I have one belly dance site which I’ll keep going. It’s run for the community so I don’t care about traffic stats or keywords. If I ever start a business that needs a website, I can always start new accounts – the information on my old accounts will be irrelevant anyway.


You just described my internet marketing career above and many others. 🙂

I have as of this month shut down my seo business and I’m working on something new. What I have found is that the happiest clients are the one’s who sell a product themselves on their website but don’t make or ship the product. I’m not talking about affiliate marketing, I’m talking about finding a manufacturer and becoming a retailer of their product.
I have been recently approved by a manufacturer to distribute their product through my website. I have found that this niche business does about $5o million a year and none of the top website’s are optimized well.

It will be nice to help myself rank and not for someone else and reap the benefits of my own business. We all have to rethink what we do in this ever changing online business.


Oh its like old-home week – hi Daniel -so long time no hear I had to approve your comment LOL ! Yes having your own product is key I think – I’m also going into this with a partner which is nice change from my usual flying solo approach!

Sounds look like you’ve found yourself a nice little niche there! Best of luck

I might have a partner too, If the Doctor has enough money, but I want him for legitimizing my website and the ability to offer more products. Good luck to you too!

Sounds interesting, Lis. Don’t be such a stranger. Hope to hear a lot of good things about the new venture. I hope you are sticking on the same track as the book formatting service. The ones who make the money in the gold rush are, for sure, the ones who sell the shovels and the blue jeans.

Be well

Yup I am going to try writing more often here – it’s probably going back to my personal blog – but sort of – my thinking out loud place – which was where it started!

Hi Lis,
Have you read this article about how Google has been and still is allegedly defrauding its publishers. It’s written by someone who says he was a Google employee – it would explain a lot about why revenues plummeted after 2009, why accounts were banned just before pay-out dates etc…. It’s quite long but makes fascinating reading and could cause quite a stink if the FBI and other authorities decide to take a closer look –

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