Internet Marketing Scams
- people who can’t get a job or have lost a job and a have no idea how to start a business
- low start-up costs to online businesses;
- the idea of working from home is a huge draw from many;
- the idea of not having to deal with customers/bosses/colleagues on a regular basis is also very appealing;
- being able to run a business from a beach in Mexico or Thailand has its appeal
- the technology is made to look harder than it is;
- the art of ranking in the search engines is made to seem very magical, only the inner circle know the secretes
- people want to believe and they want to have people telling them they will do alright;
- it’s so cheap to build websites online (about $10/year for a domain name plus the under $10/month hosting ) – paying “only” $300 or more a month for the same is crazy;
- consistent income – membership courses provide a much more stable income to theA-list bloggers than doing what is actually being taught;
- over the last 4-5 years many of the loop-holes exploited by these approaches have been closed by Google, you are up against one of the world’s largest employers of bright PhD’s.
- if you look at the track record of the “guru” – you will see very little believable disclosure of their own income, and little evidence of a track record in selling anything except Internet Marketing programs.
- there is often a high-pressure, closing-soon, rah-rah-rah, approach, which minimizes the chance for prospects to ask sensible questions or consider the implications of what is on offer before they sign up.
- much of the information come from other beginners in the same forum – rather than the “expert”. This results in a lot of mis-information and myths.
- almost none of these memberships sites actually run experiments to see what does work in a changing environment
Publishing Scam – Traditional Version
- to see your book on the shelves of your local bookshop
- to be recognised as An Author
- rack in millions, quit day job, write more, possibly from a beach in Mexico or Thailand
- it’s always been hard to get published – there have always been more authors wanting toe publishing than books publishers can afford to publish.
- there is often a mis-match between what an author wants to write and what a publisher can sell in sufficient quantity to make a profit
- as Amazon re-creates the publishing industry more and more physical bookshops are closing and fewer books are published by traditional publishers.
- you will pay many thousands of dollars for an often all-inclusive package with will include book design,editing, formatting, printing and publicity. In reality what you get will be cheap out-sourced services from second-rate service providers, and a few print-on-demand books with a couple of press releases thrown in to sweeten the deal. You could do it all yourself for maybe 10% of the cost.
- In the worst case you may also have difficultly removing your book from the company, un-authorized charges to your credit cards and non-payment of any royalties due to you.
- You are highly unlikely to see the subsidiary press sell any copies for you.
Self-Publishing Scams – 2013 Version
Here’s The Reality – For the Wannabe-Authors
- design covers;
- edit our own work (even if you can edit others).