OK this is my last Keyword Academy Case Study post – its a review of where I got a new site to in the rankings by solely using Postrunner for back links and some thoughts about the quality of the Postrunner system.
As of 27 September – my postrunner promoted site had the following statistics:
Rankings on 27 September (2 August, 2 June | 30 April ,14 April 2010 in brackets | 8 April 2010)
- 15 pages indexed in Google (18, 24, 26, 15 |13 pages)
- 23 backlink recognized in yahoo (15, 13,13 ,6,1, 0)
- domain name exact match long-tail: 5 (8, 12, 14, 17 | 17)
- main keyword: 9 (14, 21, 17, 34 | 61)
- main keyword singular: 1 (12, 19 ,19 , 31 | 61)
- 4 other cousins are on page 1 and the other 2 are on page 2.
A qualified success I think – but only qualified. Why only qualified? I have published 69 posts in Postrunner to support this site the most recent went live on the 23 August 2010. However of those 69 fully 22 are not indexed. Now each and every one of those posts went to a different site in Postrunner – so I downloaded the list of backlinked articles and looked at each and everyone of them – this is what I found:
- one site had moved every post over to a new domain – and left a message on the old domain- friendly but useless for SEO – my post isn’t indexed and it wouldn’t be unless I put some effort it;
- one site had completely deleted all of the Postrunner articles it had and had become a Bulgarian ecommerce site (I think – my Bulgarian is rubbish);
- 3 or 4 sites had decided to change their permalink structure and then redirect the original post to the top level domain – thanks for nothing guys – I think this should be against the TOS (though I don’t think it is at the moment);
- one site seems to have removed my article entirely (or maybe they just screwed up the permalink structure as above – anyway it was indexed so I couldn’t find it on a site search);
- several sites that are or have been in Postrunner are now selling links on a popular link selling forum
- in several cases my post wasn’t indexed but the content was indexed on category, author and tag pages – good for the site owner – useless for me;
- although I only link once in an article (I could do it twice) – and I always link in the first paragraph – some owners still manage to get links in above my link – that’s mean spirited in my view.
Now I was about to embark on a campaign of bookmarking to get these other links indexed – but frankly some of them are going to be difficult – once the content is indexed on other pages on the site is going to be quite hard to “correct” Google.
Of the 47 backlinked articles which are indexed – Yahoo is only counting 23 – so I looked harder at those 23. They were an interesting set:
- one was a scrapper site which had taken one of the other blog’s content – it was indexed with a do-follow link – don’t tell me that duplicate content doesn’t work 🙂 ;
- in 10 cases the link counted wasn’t to the post – but to tags, categories etc, As most people use excerpts on these pages I’m not really getting a do-follow link that counts;
- in several cases the post wasn’t indexed in Google but was being counted as a link in Yahoo. Because all any of care about is rankings in Google this means these links are probably not really in the count either.
What’s Good About Postrunner
- There is a wide diversity of hosting and IP addresses.
- Diversity of ownership of the sites in Postrunner.
- If ALL you got for your Keyword Academy membership was Postrunner – it would be the cheapest deal I know for access to this amount of link diversity.
- Unique content – duplicate content can rank – but it takes more effort – usually.
What’s Not So Good About Postrunner
- I get no notification when articles are removed – this I think would be relatively easy to program and should be done ASAP.
- I have to manually check whether links are indexed or not. If they aren’t indexed I have to do something about it.
- Most owners don’t understand how to avoid diluting the power of links (read Leo’s blog on this) – I think that so few of even the indexed links are being counted relfect this.
- Some of the site’s owners don’t know what they are doing – mucking with the permalink structures is the obvious one.
- Quite a number of the PR3 or higher sites are pre-owned domains which will likely lose their PR when the next update comes along (due anytime now actually). These sites particularly likely to disappear from the system with your post, or just not get indexed at all (partly because so many posts are being approved on them). I’ve had better luck with PR0 and PR1 sites.
Do I still recommend Postrunner? Yes I do for $33/month its pretty low cost – but I am investigating another similar scheme which may be more effective – stay tuned. And if you are using Postrunner – do a periodic check of your articles and follow up the ones that have disappeared (by getting them returned via support) and those that aren’t indexed (by building more links to get them indexed).
I’d be interested in knowing similar stats people have for Postrunner or similar program which involve the publication of unique content.
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