Lis Sowerbutts

Online Marketing - Websites - eBooks


I'm a WordPress geek that considers a website a  means to an end - rather than just a thing of beauty. I combine my background in SEO and digital marketing with my technical knowledge of WordPress to make websites that actually earn their keep. 

This website has seen it all - so if you dig too deep you'll find some inconsistencies, poor spelling and bad language! It is what it is. 

Recent Posts

Ryan Deiss’s Number One Book System: Scam Or Just Incompetent?

Now – fair disclosure – I haven’t seen Ryan Deiss’s Number One Book System, that’s because it’s not live yet. But I’ve seen his pre-launch hype machine in action all over Facebook – so I took a longer look.  Who’s Ryan Deiss? His name rang vague bells in my head, I don’t think I’ve lost […]

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Not New Releases on 4 August in Travel Tips

Kindle Free Strategy For Nonfiction Books

The other weekend I ran my 3-day free promotion of one of my travel books. As I’ve discussed previously I did a fair bit of work promoting my free giveaway which was 3 days running from the 8-10 August.  BTW this coincided with the London Olympics – which may have been significant…  Rankings v. Sales  I’m […]

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Kindle Formatting – Hire Me Or Buy The Book!

The initial reason I got into travel eBooks is I could see a gap in the market. The travel industry is dominated by the big guide book publishers: Lonely Planet, Frommers and similar. And none of them do eBooks well. In fact the eBooks I’ve seen from Lonely Planet are virtually unusable. But for a […]

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My Other Businesses

DIY Publishing Ltd

A partnership with designer Kris Locket - we turn manuscripts into print and eBooks.

Check us out!

Dear John NZ

In partnership with Kris we design, host and maintain WordPress websites

Dear John NZ

Travel Books

I've been travelling for 30+ years. I write non-fiction travel books which emphasize the practical and alternative.

Non-Boring Travel Guides

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