There you go – just when you thought I was behaving – here is the mother of all scams – and this one is an official scam including lawyers! My friend Allyn on his gay vblogger site brought this one to my attention. Basically a small craft brewer in Vermont is being threatened to by a cease and desist letter from a crappy energy drink manufacturer called Monster Energy – like duh – I had to look up the Monster Energy crap up in wikipedia – but its one of the those high sugar, high caffeine things which has nothing do with alcohol – beer does – Apple can’t stop the New Zealand Apple and Pear Marketing Board using their trademark – and neither can an energy drink go after a craft beer brewer in Vermont: Apple computers and the fruit are different: so are energy drinks and beer LOL
So this is a basically a bully-boy tactic – oh can’t afford $65,000 a court case – back off now! So much for the myth that US is the land of the free and particularly the land of the entrepreneur.
Over the last couple of years of being online I have learned a lot more about America than I ever new before. Quite frankly I have become increased amazed at just how hard it is for you guys to run an online business or any other sort of business.
Its hard for you to get started – because your wages are so low – cleaning toilets in Australia pays US$17 / hr – there’s no real safety net if you need a bit of part-time quick cash. Your barriers to being in business are extraordinary high – you pay higher taxes as a self-employed person, its expensive and complex to file taxes, you have to worry about getting health insurance because you can’t afford not to be insured. You need lawyers and liability insurance because of – well the lawyers really.
And then you make a success with your craft brewery and take it from a one-man basement operation to a 10-person small business and this carp happens!
Well luck for this guy – there is a way to stop this – bad publicity is really bad for trendy drink manufacturers – so could you please promote this guys site – (not this post – go thru to the guys site The Vermonster ) and twitter, facebook, build anchored backlinks – whatever you need to.
I think Americans should stand up for your rights in the “land of the free” – and the rest of us should help out too – cause that’s what mates do. And as William Shakespeare said: “The first thing we do, let’s kill all the lawyers.”
UPDATE – you might want to ask a question of monsterdrink’s marketing department as to why they are letting themselves in for so much bad publicity – you will find their contact form here
Further Update: it looks like Rock Art Brewery vs Corporate America may have ended in a win for the little guy!