Vermonster Beats the wicked Lawyers- Was it SEO of Social Media ?

Well from the looks of their front page  Rock Art Brewery is claiming victory in its Rock Art Brewery vs Corporate America little fight over the Vermonster beer trademark – in fact you can even buy the T-Shirt – though I am alittle sorry to see apparently it was ‘America’ who saved them – I thought it was all of us – after all Monster Drinks sell their camel piss flavoured “energy” drinks in Australia too!

They bet me to it really cause I really wanted to do the follow up for the double-indexing but also to get some link love out there you know! In fact it was interesting little storm – who would have thought that Victor Franqui could write an entire post without swearing once, and giving those to care to read a quick lesson on US-based trademark law.

Is it Twitter? Is if Facebook - Nope its people stupid!
Is it Twitter? Is if Facebook - Nope its people stupid!

Some other excellent blogs that you should be reading:

Dirk Poulson –  who writes about how to make money online and wonders if Mondelis is a Scam

Phil who likes to say “I  Need Money Now

EJ who thinks Monster Energy drinks are screwing the little guy

Buy Made in the USA (which I don’t agree with but that’s another post)

Joomla Templates had an opinion (and can tell you what Joomla is too…)and he’s a fellow Kiwi – all good!

John has some great information and advice for small business owners

Strathy is stuffed now with a blog called Milking Noobs –  he’s gonna have to keep on posting now 🙂

NuttySquirrelBottom has a name harder to spell than mine and thinks Monster Entergy drinks are sucking the life

The coffee blog didn’t see Monster Energy drinks as viable alternative (got to agree with that!)

Poor and angry is ropable (what I think an American would call pissed but pissed down under means having consumed one too many Vermonster or any other beers! )

Oh and the Grizz got in on the act as well – but I am not linking to him cause he thinks the twitter game is pointless so how will I ever make a zillion dollars flogging a get rich quick twitter book now ?

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ROCK ART BREWERY vs Corporate America – The Biggest Scam of All!

There you go – just when you thought I was behaving – here is the mother of all scams – and this one is an official scam including lawyers! My friend Allyn on his gay vblogger site brought this one to my attention. Basically a small craft brewer in Vermont is being threatened to by a cease and desist letter from a crappy energy drink manufacturer called Monster Energy – like duh – I had to look up the Monster Energy crap up in wikipedia – but its one of the those high sugar, high caffeine things which has nothing do with alcohol – beer does – Apple can’t stop the New Zealand Apple and Pear Marketing Board using their trademark – and neither can an energy drink go after a craft beer brewer in Vermont: Apple computers and the fruit are different: so are energy drinks and beer LOL

So this is a basically a bully-boy tactic – oh can’t afford $65,000 a court case – back off now! So much for the myth that US is  the land of the free and particularly the land of the entrepreneur.

Land of the free? Only if you can afford it!
Land of the free? Only if you can afford it!

Over the last couple of years of being online I have learned a lot more about America than I ever new before. Quite frankly I have become increased amazed at just how hard it is for you guys to run an online business or any other sort of business.

Its hard for you to get started – because your wages are so low – cleaning toilets in Australia pays US$17 / hr – there’s no real safety net if you need a bit of part-time quick cash.  Your barriers to being in business are extraordinary high – you pay higher taxes as a self-employed person, its expensive and complex to file taxes,  you have to worry about getting health insurance because you can’t afford not to be insured. You need lawyers and liability insurance because of – well the lawyers really.

And then you make a success with your craft brewery and take it from a one-man basement operation to a 10-person small business and this carp happens!

Well luck for this guy – there is a way to stop this – bad publicity is really bad for trendy drink manufacturers – so could you please promote this guys site – (not this post – go thru to the guys site The Vermonster ) and twitter, facebook, build anchored backlinks – whatever you need to.

I think Americans should stand up for your rights in the “land of the free” – and the rest of us should help out too – cause that’s what mates do. And as  William Shakespeare said: “The first thing we do, let’s kill all the lawyers.”

UPDATE – you might want to ask a question of monsterdrink’s marketing department as to why they are letting themselves in for so much bad publicity – you will find their contact form here

Further Update: it looks like Rock Art Brewery vs Corporate America may have ended in a win for the little guy!

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