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Adsense beginners Blogging Catalyst Paid Tools Product Reviews Tools

Catalyst Theme and Adsense Review

OK this is another instalment in my collection of articles about how the premium WordPress theme Catalyst: it may not be free but it allows even the technically terrified to  do cool stuff!

On of the things that I like about Catalyst is that its one theme that I can use for everything – from a mini-site to this site, to a client’s professional site. I use Catalyst for all  of them. Today I’m concentrating on using Catalyst with Adsense.

Now there are plenty of WordPress plugins that promise to manage your Adsense easily with any theme. But plugins have their own issues- every plugin you add to a site adds a level of complexity and invariably need upgrading every time WordPress upgrades, and sometimes they break and sometimes they even send a quiet percentage of impressions to their author’s Adsense publisher ID!

There are a number of ways to deal with Adsense using the Catalyst theme – I think I have the simplest – and I will point you to a couple of alternative solutions at the end of this post.

How to Manage Adsense on a WordPress Blog

My Dutch is about at the same level as my php - I can recognise enough to order lunch but I don't speak it!

My requirements for when I want Adsense to show – and more importantly NOT to show on my websites come straight from the terms of service provided by our friends at Google.

  1. I only want to display at most 3 ad units and 3 link units on any one page.
  2. I don’t want to display ads on “filler” pages such as the privacy policy and “thin” pages like the “about” page.

More specifically I want:

  • to have a front page which consists of my last 3 posts;
  • a link unit in the header to show on all pages and posts except the “filler” and “thin” pages;
  • a honking big rectangle of ads to show near the top of each post  floated right in the text – including the 3 posts on the front page;
  • I want an ad block to show at the end of the post and in the sidebar – but only on single posts – not on the front page.

Now if  you know php you will be already shouting something like “use php if single command to only display on single posts” – but remember I’m an idiot and I don’t know anything about php, I struggle in html and  my CSS only got fluent since the last upgrade of Catalyst gave me the brilliant – “hold your hand point and click CSS builder” thingy.

Adsense Using Catalyst Theme Layouts

If you are used to free themes you may expect that every page and post has to have the same basic layout of sidebars and widgets. With Catalyst there is no such limitation, Every post and page can have a different layout.

Catalyst allows you to create an unlimited number of layouts – each of which can have a different arrangement of widths, widgets, sidebars – anything really. I use a combination of custom widgets and layouts to control where my Adsense ads show. This involves no php coding and a very little CSS –  it goes like this:

  1. Create a custom layout  called supportpage – this is for use of the privacy policy and about page. After creating the layout – you need to edit each page or post that you want to use the new layout by changing the drop down below the edit post area. Now you have a simple layout for these ancillary pages – job done.
  2. I also create a layout for each post page I want to display Adsense on – this I called “postpage”.
  3. Now for the custom widgets – I create three widgets: bottominpost, rectangleinpost and headerlinks – I think you get the idea what I might be putting in these! Each custom widget is hooked into a different place on the catalyst theme – a hook is just where you attach a widget into a theme – that’s how I have the yellow boxes below the header on this blog – there an awful lot of them – here is the visual for the main default catalyst home page hooks! 
  4. For each widget I have the option as to which of my layouts I want to use the widget on: so I control that none of these widgets show on the supportpage layout – but the headerlinks  and rectangleinpost widgets shows on the default and the postpage layouts and the bottominpost layout shows only on the postpage layout. You may be getting the idea about now – using descriptive names is good- because you end up with a lot of widgets!
  5. Now this is the techie bit – sorry – you need to click on the custom CSS option. The only thing we haven’t done yet is made sure that honking big rectangle of an Adsense ad floats right within your text – you can build what you want with the CSS builder option (this is a good place to change the colour or other styling of a widget too!) – or you can steal my code -here its is – suitable for the large rectangle Adsense layout:

    .rectangleinpost {
    width: 340px;
    height: 284px;
    float: right;
    padding: 2px 0px 0px 2px;
    }

    Now head over to your widgets page and drop text boxes in all your new widgets – into each text box drop the correct piece of Adsense code – job done!

Bonus – using the layouts will give you a new sidebar (if you chose that option) on your posts – so you can toss another tasteless skyscraper Adsense block in there as well.

Adsense on Catalyst Using Hook Boxes

Costa’s post on How To Create An Adsense Optimized Child Theme will walk you thru this one- must admit that post meant I kinda  understood hook boxes for the first time too! But it has that scary stuff php again …

Adsense on Catalyst Using Widgets

RT an American living in the Philippines has a similar approach to mine and wrote How To Display Adsense on a Single Post with Catalyst Theme as a guest post for Costa. But because he isn’t using layouts he’s forced to use the evil php stuff in his widgets – ugg!

Seriously there are lot of ways to achieve the same result in Catalyst –  all of these approaches will get you to the same place – but your mileage may vary depending on your skills and exactly what you are trying to achieve.

I actually think the use of layouts is really powerful – if for example you wanted to have different advertising (or no advertising) on different types of posts – e.g. some of your articles may suit Amazon ads – while others will have an affiliate offer or Adsense. In fact I may play around with something like that on this site – keep watching 🙂

I tell you what however you do it – once you have used the power of a decent framework theme like Catalyst you will NEVER EVER want to edit theme’s code again – just avoiding the whole drama of upgrading and losing all your customizations is so worth avoiding!

Oh and yeah – honking big affiliate link for Catalyst here! I’d be curious to hear from others doing something similar with a fancy theme – or are you all using plugins?

 

Categories
Adsense Online Business Passive Income Search Engines

Farmer Update Fail? Why Google Hasn’t Changed

Looking for headless chook image – could only find hoards of  tourists (close enough I think)! Thought I would do a follow up on my what is a content farm post – as the fall out continues on Google’s recent update – and just point out that human psychology is quite intereting and I am thinking that maybe Google has a number of psyc PhD’s amongst their software geeks.

Tourist Hoards waiting to go up the Eiffel Tower, Paris, France

Google Farmer Update – What Was It?

On or about 1 March in the US results (but will be rolled out worldwide) Google changed their algorithm – they made the unusual step of annoucing  what they had done and Matt Cutt’s is quoted as saying:

This update is  designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Google claimed to affected nearly 12% of the search results – but a number of us found either nothing had changed, or nothing bad had happened to our sites. As I said in my last post – I wasn’t see much evidence that they had succeeded.

The problem is of course the age old question:

What the Fuck is Quality?

Some people think this site is quality – some don’t –  but I have no qualifications in making passive income online. In fact  I didn’t even make much income when I started this site – but people thought this site was quality – because I was writing about my own experience.

Here’s another site which is really useful: http://www.cure-back-pain.org/ – the site introduces itself with:

I suffered with crippling lower back pain for 18 years of my life. I know what you must endure everyday while living with back problems. I have empathy for you. I understand because I was there myself. I have found my own cure. I now know how wonderful life can be without the huge burden of chronic pain. It is my most sincere wish that you might find lasting relief, as well.

I found the site because Google has started a thread asking people to report if their site has been adversely affected and think this is unfair – the owner of the site above wrote this:

I am so devastated.  My main site and my life’s work, cure-back-pain.org was drastically affected.  I am not a learned webmaster, I am a back pain patient and someone who writes to help others recover.  My site is 5 years old and has often led in the rankings for my topic, back pain and back pain treatment.  I was let go from my “dayjob” in the economic decline of 2008 and found a savior in the fact that I could make a living helping those who needed it most, so I turned to my site full time and found it very rewarding.  I write all my own content and work my site 80 hours a week+. I do everything myself.  I do not syndicate or outsource anything.  All one has to do is read the letters in the Q&A section to see how much I am dedicated to my cause… I could not figure out what I did wrong to suffer such a decline in ranking and then started to research what may have happened and found that many excellent sites (and many not so excellent content farms) were affected. Eventually, I found some advice from my webhost and checked my site for stolen content.  Guess what? I found TONS of sites stealing my 100% original and self written content!  I am shocked and appalled.  This probably has something to do with my dismissal as an authority in the topic I know so well…

I double checked the US SERPs for back pain treatment. At position #4 I found a news result – like who gives a shite if you are looking for treatment why would I care if Barcelona’s soccer coach has back pain??? I found results from webmd and emedicinehealth (also webmd I think), I found an about.com page which quoted scientific results. And I found this little gem on a classic Made For Adsense site:

The quest for effective back pain relief has thrown up some challenges in the modern world. As we move through the early years of the new century, the pace of life is becoming ever more frantic. With every passing day, there seems to be more to do than there ever was before. At the same time, there is little doubt that the pressure …

If I was the owner of back pain treatment I wouldn’t just be “devastated” I would be utterly and totally pissed off and disillusioned. Now we could have a debate about the sites not that pretty – its a standard Site Build It! template, but its the guy’s only income – and he has actually been giving Google exactly what they want – and the kick him in the nuts.  But all is good – in this self-satisfied interview with Matt Cutts and another Google Engineer apparently:

However, our classifier that we built this time does a very good job of finding low-quality sites. Wired.com

In the words of the Speights Ad – Yeah Right. But of course I wouldn’t want to running off and saying that Google had stuffed up – that wouldn’t be scientific or anything -right? So I went to the home of all in-depth research in things of a darker nature in Internet Marketing – and found that the owner’s of splogs and autoblogs  were very, very happy about the latest update.

I could spend hours going through that Google support thread and finding examples – you may have seen that even sites which are quoted as exemplars of Adsense publishers got slammed included Ask The Builder – page 2 of the thread.

On a skim – the sites I saw that were penalised were:

  • large and generally old (5 + years)
  • had had consistent rankings for quite a while i.e. their owners were comfortably making an income from them which they were pretty dependent on
  • some were general sites but most were specialist
  • most had good original content written by either experts or by someone with a passion for the topic
  • high PR (5 and above) sites were affected

Now I hope, and this is sincere, that in many cases the sites in this thread will get reinstated – but the state of chaos currently gives us one clear point:

Google still can’t distinguish original content from scrapped content. If you are are an old, well-ranking site with content your content will get scrapped, copied and re-written – as of today – this may well result in your rankings dropping.

If those sites do get reinstated it will be manually – not algorithmically.

Some are already asking whether this Google update mis-fired and Leo points out the winners from the Farmer update are in fact the scrappers (at least short term). I agree with his recommendation though to build niche sites to fill the gaps. But as Griz points out – fly beneath the radar

So can you still make passive income online? I think so – from where I am sitting – actually looking at the facts, rather than the hype, Google is no closer to cleaning up its search results than it ever was. If I was starting today what would I do? Avoid the niches Griz mentions in his post, avoid having one huge site on lots of different topics, I’d build a bunch of niche sites across a range of topics, build back links to them – and see what worked.  If I site started producing I would seriously look at taking Adsense off it and finding an alternative monetization strategy.

On the other hand you might just be so scared off by the latest furore in our little corner of the Interwebs – that you decide that you really should go out and get a real job and contribute to society of something – go ahead – but consider this – that’s probably exactly what Google wants you to do …

Categories
Adsense Free Tools Tools WordPress

Can’t Integrate Adsense and Analytics? FINALLY SOLVED

Unbelievable! I am doing OK with Adsense. And I am not stupid technically, and I’m a woman so I can follow  instructions. I have several degrees, and  I can connect a TV to a digital box and a DVD player, I can waltz..   But I have never ever  been able to integrate my Adsense and Analytics account until today. I have followed the standard instructions, I tried them again, I have changed themes,   I have deleted and reinserted code ad nausaeum, I’ve used plugins for WordPress – nothing bloody worked!

If you have never tried to integrate your Google Analytics and Adsense accounts – you will probably get directed – to this page and if you have multiple domains running Adsense and a single Analytics account this is the relevant part of the page:

This scenario is for people who want to track more than one website in their Google Analytics account. For each website, you may have one or more profile assigned to it.

  1. On the ‘Getting Started’ page, you’re prompted to select either ‘Create my free Google Analytics account’ or ‘I already have a Google Analytics account. Please link it to this AdSense account.’ Select the second option. Click ‘Continue.’
  2. At Step 1, select the profiles you want to link to. Click ‘Continue.’
  3. Step 2 asks you to select a primary domain. Designate one of your websites as the primary domain. The primary domain requires no code changes, so if you have a site that’s large, complex, or difficult to update the code for, that would typically be the site you should designate as your primary domain. Profiles for your other non-primary domains will require a modification to the tracking code.
  4. In Step 3, you’ll see that there are no code changes required for your primary domain. For all other non-primary domains, there is an extra code snippet, the AdSense Analytics Code, to add. The AdSense Analytics Code should be added to the top of any non-primary website that contains your AdSense ads.

For many, or even most of you – this will work – but it never had for me – and I know I’m not the only one. As my Adsense income keeps going up I was getting more and more annoyed at not knowing exactly which pages and which keywords were making me money – how hard could this be, how stupid could I be?

Well after yet another thread of frustration over at the TKA forums RJ from Search Engine Whisperer stepped up and said he would help – he logged into my laptop  played around – changed my primary domain – and bingo it worked… but only for that domain – still couldn’t get Adsense in any of the other Analytics account.

But he prompted me to look again and I found the answer – buried deep in the support forums. If you can’t get analytics / adsense integration to work – try this: (this would probably be better as a video but  I don’t know how to blur bit out of video.

1. Go to your Adsense account and make sure that they “should” be connected ie you have the same user permissions etc – if you are correct in Adsense account you will have a button to click through to Analytics like this:

2. Click through to your Analytics account.  On the main screen – the one that lists all your sites – find the site you want Adsense integration on.   You will need the UA code later – highlight it and hit ctrl-C to copy it (or write it down if you can read your own writing).  Click on the Edit button:

Figure 2

Now you are on the Analytics profile for your site

Figiure 3

Now if you have the problem I had; note how the details say you are NOT receiving Adsense data – that’s the problem. Click on the really tiny edit button in the grey bar just below the check status – yup the one you never noticed before and you will see this:

Figure 4

Yes last paragraph you DO want to receive Adsense data!

If you already had the codes installed on your site – then it will all work now! You probably don’t need that code  provided but you MUST click on that box that asks about Adsense and you MUST save changes on this screen!

How to Check if You are Receiving Adsense Data in Analytics

Obviously you will only see Adsense data as its collected – but as soon as you have done the above change correctly – go back into your normal Analytics reports – under Content on the left side menu you will see Adsense $$  !

How to Install the Adsense/Analytics Integration Code in WordPress

1. I’m using Catalyst Theme which like its predecessor Frugal – has a place to add header and footer scripts. Add the code from the last screen above in the header scripts and your standard analytics code in the footer and  you should be good to go.

2.  Alternatively (and independently of your theme which can be handy) – use a plugin such as Google Analyticator – this is really fast:

  • go to Plugins/Add New and search for “Analyticator”, install the plugin
  • go to the Analyticator settings page (from the main plugin page)
  • click the drop down box to enable the plugin,  then use  ctrl-V  to add the code you selected way back at the top of this tutorial (UA-XXXX-X) into the Google UID setting AND the Adsense ID setting as well – hit save.

Now I know I am not the only one to have had this problem – hopefully this will help some of the rest of you…  If you find this useful please promote the post using the anchored text “can’t integrate Adsense and Analytics” or similar! I’ve wasted hours and hours trying to solve this problem so lets help someone else  to safe that time!

Categories
Adsense HubPages

Warning From Adsense!

I think a few people at HubPages recently have had warning emails from Adsense – in censorshippart the email goes something like this:

While reviewing your account, we noticed that you are currently displaying
Google ads in a manner that is not compliant with our policies. For
instance, we found violations of AdSense policies on pages such as
h**p://cdn.hubpages.com/hub/XXGoogleXAdsenseX.
Please note that this URL is an example and that the same violations may
exist on other pages of your website.

As stated in our program policies, AdSense publishers are not permitted to
make prominent use of “Google Brand Features” on sites displaying Google
ads. This includes any sites that attempt to create a false association
with Google or use Google trademarks in the URL.

So apparently you can’t use Adsense or Google in urls – note this was just in the end part of the url as well not actually the domain name. Not on a site which uses Adsense anyways. I’m not the only one to have been affected on HubPages and the Hub support team suggested I unpublish or change the url’s on any hub which contained “google” or “adsense”.

So I did – about a month ago – and now they are all gone from the cache  now they – are back right here on this site – which does not, never has, and will never run Adsense! Unfortunately I have lost the comments – which as usual on hubpages were useful – anyway here is the text!

Adsense Placement on HubPages

This never made me a lot of Adsense – but it ranked pretty well because it had so organic links – oh well. Useful information if you want to know why you have a single digit click thru rate on your hubs.

SEO Google Explains How to Do It

I went through the latest Google Webmaster guidelines and applied the “official” “suggestions” to hubpages.

How to Earn $1000 a Month with Adsense

Obviously sarcasm doens’t work with Adsense employees! This was actually the hub they named as in breach of their TOS! I must admit though I made a few dollars because yes  I was triggering plenty of get rich quick Adsense ads and the odd idiot did indeed click on them!

Photo Credit

Categories
Adsense HubPages Making Money Online Online Business

You Really Can Make Thousands on Hubpages

As most of you probably already know I have been on Hubpages for a very long time – it will be three years in October actually.  I knew Hubpages very well, I liked the site, the community and my ability to publish there – I thought it was an adjunct to my “real” money sites.  I was wrong.

Over that time I saw it more as a hobby than serious online money making. In fact hubpages has earned me thousands of dollars  -indirectly – by getting me several freelance writing gigs – but I’m not talking about that.

I also used hubpages to jump start this blog as my earliest readers were fans who followed me over from hubpages – thanks guys. Its a good place to build “a brand” – but I don’t mean that either.

I knew hubpages was great for backinks – I have PR4 and PR3 pages there and they were easy to get.

I knew I could make some income on HubPages  – April was a good month it was the first month I hit over $100 in Adsense – from hubpages alone.

But I didn’t realise you could make serious money on hubpages –  I was an idiot.

I started the HubChallenge but used the wrong approach.  I started again focusing on Adsense income. I have, since the 29th May I’ve made $51 from my 40 new hubs.  In fact of those 40 only 9 have made more than $1.  Most of the hubs that have made money I published in the first week …Do the math and you will understand why I am very,very happy.

What was my secret – two things: keyword selection and building backlinks.  What are the details on how to achieve these results?

I’m following Court’s approach as detailed in broad terms on his blog with his final posted titled: Make Money with HubPages Experiment Complete he made $475 in the first month, his aim is $3000/month  – I’m not as experienced as him – I’m aiming for $2000/month to start.

You want more detail? The details are available to Keyword Academy subscribers. Am I going to repeat them here – no I’m not. One because the technique is Court’s IP and two because if you really aren’t prepared to spend a $1 to have a look – you don’t really want to make money online.

Oh and if you have been on the fence – or you still not convinced that you can really make more than hobby money from hubpages then sign up before Thurs 25 June 6pm  MDT because that’s when Court is doing a live webinar on exactly how he made his money on hubpages. (The content will be available afterewards as a video download for subscribers if you missed the date, but you won’t be able to ask live questions obviously). That self-serving affiiate link again: Keyword Academy

Categories
Adsense HubPages Making Money Online

Passive Income: Hubpages Challenge FAILURE!

Yup I did it again – I failed! But its a glorious failure let me explain! You probably heard about the 100 hubs in 30 days challenge and I want to say up front – I failed I didn’t make 100 hubs: I made 62 hubs spread over 3 accounts.

Now to date only one of those accounts which has a grand total of 14 hubs in it is the money winner. The hubs specifically targets long tail keywords with a high cost per click and little competition. The hubs are long – 800 words and I have been building backlinks to them as well.  They are using this Adsense placement layout.

The first hub I published on that account was on the 29th of May – to date – 12 days later I have made $14.60 in Adsense from that account. I have virtually no Google traffic to the hubs yet – I have build a few backlinks, not enough.  Now $14.60 may not sound much but do the maths. I am making that sort of money because I am getting clicks worth up to $5 not 5c. That’s the difference – and to date I am nowhere in the SERPS. When I get to the front page of those SERPS suddenly Court’s claims of making $1500/month on Hubpages don’t sound like good luck at all – just hard work and understanding.

If you want to read about someone who is really making money online with hubpages he’s going for 200 hubs in 30 days! Is he for real? – yes he is, I know that for a fact.  We hang out in the same forums. For the last 2 weeks I have been confused as to why my Adsense figures didn’t add up – he’s the reason.  With HubPages affiliates your Adsense ID is served on 10% of their page impressions and his ID is making me so much money it was causing a serious gap between my channels and my overall Adsense figures LOL!

So what’s the secret formula for making money with Adsense on Hubpages?

  1. Keyword research  – that’s the number one most important thing – find high value/low competition keywords. How do you specifically  do that –  well to be honest I’m not telling you cause I am using the system taught at The Keyword Academy which is a paid program – and its their system I’m using. Its a legit above board and logical approach which happens to work. Its nothing new but the detail is what made the difference for me. Its their system so I’m not spreading their IP all over the Internet – sign up and try it!
  2. Write an adequate amount of unique content – the debate is raging as usual about what is adequate content of course.
  3. Throw a lot of shit against the wall until something sticks. I feel that I got lucky getting such quick success – statistically I could have done 50 hubs before I started to get some income.
  4. If you decide you need a new ID for this experiment – feel free to sign up with as my HubPage affiliate!

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