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Article Marketing Back Links Paid Tools Product Reviews Search Engines Tools

Build My Rank and Backlinking Profiles

Rottnest Island, Western Australia

Build My Rank really has been a business changer for me.  Well not by itself obviously – in fact if you don’t have a plan to start of with then – you don’t need this post you need the Keyword Academy instead!

Back about a month ago I signed up  to BuildMyRank: review and  rankings were on my mind, then I was pretty excited about it. Well now I am ecstatic about it! Why? I’m seeing rankings jump and jump significantly and with them income. Will the rankings hold? Who knows – but meanwhile I’ll take the money thanks.

Have I a got detailed results to prove this? Nope – these were sites that I was previously supporting using Postrunner –  so maybe  I could have waited a month and seen the results jumping on the Postrunner submissions- I don’t know – frankly it takes a lot of time to document that type of detail and I don’t have duplicate sites: same niche, same age similar content etc to do  proper split testing. Instead  I swapped my writer over from writing for Postrunner to BMR and sat back to see what happened.

What I do know is that BMR plus my writer is hands-off outsourcing for me – and Postunner plus writer wasn’t. That’s worth not just about an hour a day of my time, its more than that because it means that suddenly there are about 17 sites I don’t have to think about more than once a month – I can focus on other stuff.  Important stuff like this:

Rottnest Island, Western Australia

Oh OK and growing my business as well …

A few days ago several people posted about a minor PR update and a Google dance in their rankings. I knew that nothing dramatic had happened to mine as my Adsense was tracking nicely to an all time record – but on the 1st I ran all my sites for rankings again in Market Samurai – I was up, almost across the board, sometimes dramatically so, sometimes just a little. Now these are all sites which have fairly similar characteristics:

  • they are mainly niche sites – less than 30 pages indexed generally;
  • the youngest are 7 months old, most are over a year;
  • most are WordPress, some aren’t (I see no difference between html sites and blogs in the rankings);

But I also took an old site – hadn’t been updated for nearly 2 years. I wrote a new page focused on a new keyword – used Impact Page Builder to optimize the on-page SEO – posted 10 back links to the new page from BMR over a week – its now ranking in the 20s for a moderately competitive term.Pretty darn impressed with that.

Do I Need Backlinks At  All?

Some will say not – some successful webmasters say they never build backlinks. They argue that you might as well spend your time building your own site rather than adding it to other people’s site. Most of those webmasters don’t make any money – so I tend to discount them  – after all this ain’t a hobby! Some of them do a lot of real-world promotion – or have even got at book to their name. I discount them – that is not a business model for me.

But some of them make money , good money, better than I do.  What do they have that I don’t? Without exception they have websites which are 10 or more years old – that age thing you can’t fake! And the site has been up that whole time, even if it started off long before WordPress and is now a blog – it doesn’t matter – Google doesn’t care about your technology – but it REALLY cares that the site has been about the same general topic for 10 years.

Which tends to mean that the sites involved – are passion sites – the person started them in 1999 because they LOVED the topic – not because they could make money from it. The clever ones make money now.  And they have backlinks, lots of backlinks,  natural, organic backlinks because they are market leaders in their niche and other people link to them – and yes every one of the sites I know about in this category are SOCIAL sites too.

If you have one of those sites – you don’t need me and congratulations. Do I really, really, really wish I’d started my passion site about independent travel in 1999 – oh yes I do!  But I didn’t and you – gentle reader – probably didn’t either. So  for the rest of us – well we need to game the system basically … you need to manipulate your backlinks. You need to build them, you need to pay someone else to do it for you.

Lis’s Views on Backlink Profiles

  • If the site is new – its more important to get authority links than it is to get bulk links. You need to get some “real” links from sites which are recognized as authority in the niche (not just PR). Some Postrunner sites will work for this – as will blogs which accept guest posts in your niche – if its a social niche that is.
  • Different niches work differently for backlinks – travel bloggers, and frugal living bloggers comment on each other’s sites ALL the time.  Niches about embarrassing personal problems and serious debt – not so much.  I suspect that Google has a “normal backlink profile” for some niches – deviate too far from it – and you will be sand boxed for a while. You will come back after a while (or any competitor could take out any site at anytime).
  • I have ranked and kept a site in position #1 with only crappy backlinks and no new content – for 2 years – its hard to stuff this up but some approaches will see results faster than others. I’ve NEVER seen a site deindexed because of bad backlinks – certainly have seen sites sent to position 500 purgatory though!
  • If your sites are in a niche which is “social” then its probably worth having some twitter and Facebook love going on around it – after all it looks normal …
  • Getting the SEO right and siloing your site so that it doesn’t have unrelated links on the page – really does seem to be significant

Lis’s Views on Backlink Services

  • All backlinking services are gaming the system: Postrunner  and EzineArticles included.
  • Gaming the system works – to a greater or lesser extent.
  • Backlink services work better with a more established site – that old thing of site age is still something you can’t fake – if you want a genuine short-cut in this game – buy an aged site in the niche you want.
  • Backlinks to backlinks also works – I think this is the major weakness of Postrunner – but you can help yourself with this with things like backlinking services to keep your links indexed.
  • Until you are making about $500/month from your sites I don’t really think you can justify paying for additional backlink services – and if your sites are less than one year old you are also probably  risking your money as well.
  • There is a risk involved with using any service –  sometimes they do die a slow death – which may be terminal if the owners don’t do something about it (basically Google discounts the sites being used over time) – don’t ever signup for a service for longer than a month. On the flip side you really need to commit to 2 or 3 months to really evaluate a service so that is the amount of money you are risking.
  • Doing ANY backlinking is never a waste – at the moment BuildMyRank seems to work exceptionally well – that may drop back to just averagely well – the point is if  I am using it to build at least 10 links a day to my sites I will outrank you if you are still worrying about whether you should backlink at all.

Sorry I went on a bit – the bottom line is – this game isn’t that hard -and it doesn’t change that much over the years – and the best info you will ever get is building your own sites and EXPERIMENTING – then you will really find out what does and does not work.

I’ve just enrolled in  a new backlink scheme too – but I probably won’t have any results before the end of the year on this one – so I’m not prepared to name it here – but it does have absolutely EVIL affiliate program so contact me if you want the link LOL – we can do a deal!

So are you building baclinks? Using  what if any services? Using your own  backlink sites only? Or do you only publish on your own site?

Categories
Back Links beginners Free Tools Making Money Online Search Engines Tools

Missing Your Google Alerts? Read This!

Waterfront, Wellington, New Zealand

Google can be more than annoying sometime – I mean, as Leo asks, what would you do if you woke up one day and all your rankings had disappeared?

But that’s not what happened to me today. Instead I was talking to Dave – who runs the awesome travel blog GoBackpacking which allows old backpackers to guest post about Google Alerts – and I noticed something had changed…

Waterfront, Wellington, New Zealand

But first rewind: you do use Google alerts don’t you? Its the fastest way to keep an eye on what the great web is saying about you. I have alerts on my name e.g. “lis sowerbutts” my blog’s names e.g.  lissowerbutts.com. But I also have some more subtle alerts:

  • site:mydomain.com – tells me every time Google indexes a url on my site;
  • link:mydomain.com – tells me every time Google counts a link to my site.  NOT Yahoo – Google

Now most of you know probably all know that and have had the alerts for years. But today I noticed there is a new column  in the Manage my Alerts screen. As well as “type” and “how often” there is a new column “Volume” – the default of which is “only the best results” – I turned it back to “all results” .

I thought about it and realised I hadn’t  been seeing many alerts for the last few weeks – suddenly they are all back. So what does this new feature tell me about Google:

  • there are sites and there are sites – Google trusts some more than others – and PR has very little to do with that.
Categories
Rants

Internet Marketing Scams – I’m Retiring From Them

New Plymouth, New Zealand

This is  it – my final word on Internet Marketing scams. Every now and then I check out yet another program – the last one I was considering was Ed Dale’s 30 Day Challenge – I even started following along – but frankly I got so bored with the leaden pace that I dropped off (to sleep). Then we got to the show down to see what they the actual up-sell was happening – it was mainly Intermediate Edge – hmmm $97 or $67/month whatever – put it on the maybe list. Then the next message to the list was all about Kajabi – WTF – where did that come from – and it wasn’t even his product … You probably thought the same.

New Plymouth, New Zealand

So why am I retiring from Internet Marketing scams? Well  frankly the competition is really too much- I’m being beaten by a robot! Oh and  it takes quite a lot of time to check out the “new” programs.  But really I am very much feeling like “been there, done that” . Those of you who thought I was a little harsh on my Third Tribe Marketing review or Scribe SEO Review – both from Brian Clark aka Copyblogger may find The Salty Droid an interesting site to check before you buy anything (more).  DISCLAIMER that site uses bad language and has incorrect punctuation!

Part of it is I kept on research latest launches hoping that I would find another program that compares with the Keyword Academy – I haven’t. Though if you want just the facts and not the support and the hand-holding kum-by-yah forum – then Nomad’s e-book will work for you too.

Recently our local news featured a lady in her late 60’s who had been scammed into paying tens of thousands of dollars for a business marketing course – which taught her – basically how to sell the course to others, on the side she should cold-call local businesses and get them to pay for her marketing plan. But she hadn’t been taught much about marketing (it was a 7 day course … ) and she felt like a fraud… so she stopped doing it. One of the reasons she wanted the money was because she had debts from property investment schemes which had gone bad … Sounded so much like every second guru launch in Internet Marketing it was scary.

A year or so ago I would have been foaming at the mouth about people who scam others – this time I wondered whether anyone held a gun to her head to sign the contract. She was reported as being treated “like royalty” when they flew her to Auckland – well of course they bloody did – after all she could have enrolled for a marketing course at somewhere like the Open Polytechnic for around $500 – and got an interest-deferred student loan to pay for it! Didn’t she smell something then … Did she not give even the slightest thought about what value she was getting – apparently not.

Fools and their money as they say… Actually the psychology is fascinating – and the behavour described in the comments on this post  about the so-called Internet Marketing Syndicate but actually talking about Ed Dale’s 30DC – are an echo of what Iread and experienced with the Site Build It review post.  I’ve even seen it in the Keyword Academy – and there it happens without the moderators encouraging and supporting it. When the owners of the site really want to do “my way or the highway” – its a frighteningly easy upsell.

Internet Marketing scams of the moment by the way:

  • SEO for local businesses
  • Video blogging
  • membership sties (never gets old that one)
  • Kajabi is particularly evil – check out Rob’s Kajabi review

My advice – as usual

  • YES you can make money online – you make it money from people who want to pay for products or services – NOT by selling get rich Make Money Online schemes
  • NO as a beginner you can’t make enough online to stop your house being foreclosed in the next month – sorry – that’s the reality
  • YES  you can really develop an online business that you can operate anywhere in the world with your laptop and a broadband connection;
  • NO trying to work on said laptop on the beach, or by the pool – is just plain stupid (try it if you are not sure …)
  • YES you can learn what you need online using low cost, legitimate programs such as the Keyword Academy.
  • NO – spending more and more money and more and more expensive courses/programs/coaching/gurus – won’t help – at the end of the day you need to do the work
  • YES – making money online is hard work and you will work for up to a year and earn very little
  • NO you won’t  earn enough to take a extended 2-month overseas trip within a year;
  • YES many people can do this – even if they know nothing about marketing – I know because I was one of them.
  • NO not everyone can make it – check out my post on Online Income Secrets

Despite the occasional panics when Google changes its algorithms – very little but detail changed in the two years I’ve been doing this. To make money online you need to:

  • choose good keywords – those that are used by those searching the Internet with money to spend
  • you need to develop a website or use someone else’s site to put some content up. Regardless of what  the above gurus say – unique content is easier to rank than duplicated crap, regardless of what the grammar purists will say the quality of that content matters very little for ranking
  • you need to get some basic On-Page SEO right
  • you need some time because a site gains authority over time (if you do it right (and page rank is practically irrelevant)
  • you need to get backlinks – the easiest way to do this build your own
  • once you rank you will get traffic – once you have traffic you can worry about monetization
  • rinse and repeat, some keywords will work, some won’t, some audiences will buy, some won’t – if you aren’t prepared to experiment and test – you won’t get far.

So that’s it from me on Internet Marketing scams – really people if its sounds too good to be true – then it probably is – you don’t need me to check it out for you! And yes everything I recommend here is a genuine recommendation – which is why I didn’t make $117,231.25  from this site last month!

Categories
Article Marketing Back Links Build My Rank Paid Tools Passive Income Product Reviews Tools

Build My Rank Review Compared to Postrunner

OK short version – BuildMyRank.com is the best thing since sliced bread –  will make you millions in your sleep without doing anything  – can’t imagine why they are giving it away at the current price – but I am sure it will go up – ACT now to lock in the currently insanely low price, BUY IT now!

SELF SERVING HONKING BIG AFFILIATE LINK HERE!

You still here? Darn – oh you want a real review ? Sorry I can’t actually give that to you – cause I haven’t been using it long enough to give you months and months of stats. But I’ve used it long enough to be hugely excited by it.

UPDATE: May 2011 – buildmyrank still works well – and I am still using – the price has gone up a little – details below. 

 UPDATE: November 2011 – I’m still using BMR and am happy with it but also check out a Build My Rank alternative that is a new service – SEO Cobra Backlinks

 

As I wrote recently – I am not 100% happy with Postrunner – mainly because of the percentage of articles which aren’t getting indexed. So when I  was checking out Build My Rank – this – from their FAQ – jumped out at me:

Do you build backlinks to my content? Yes, every time a post is distributed we do two things. First, we create an RSS feed mashup and submit to several feed aggregators. This really helps content get indexed super quick. And next we select a random assortment of social bookmark sites such as Delicious, and web 2.0 properties like Twitter, to submit links to. On average each post receives around 50 backlinks.

Not coincidentally I had been playing with ways of getting my Postrunner articles  indexed –  that involved RSS feeds and automated bookmarking … I knew what I had to do – but I hadn’t managed to automate it entirely and I was deep in the learning curve. And then I’d have to teach my outsourcer to do it… BuildMyRank had got there before me – I was prepared to pay for that!

So rather than doing a straight BuildMyRank review (I haven’t got a hope in hell for ranking for the term basically) – I thought I would do a side-by-side comparison of the two systems: the good the bad the ugly…

Page Rank  of the Network’s Sites: BuildMyRank v. Postrunner

BMR has no PR zero sites. Postrunner has a majority of PR0’s. BMR wins on this one. Here is a screen shot from my BMR dashboard after 29 posts had been published …

Is PR absolutely critical? No – but it helps – high PR sites often get better indexing and authority. Its not enough for me to buy a system though.

Distribution to Sites: BuildMyRank v. Postrunner

With Postrunner the writer has to choose the site that they want their article to appear on. With BMR you chose a frequency (or a schedule) for posts to be published at and move on. The sites are selected randomly. I don’t know how many sites are in the system (I know Postrunner has about 800) – but so far I’ve not seen the same site twice.

With Postrunner – I still get a lot of articles returned after 7 days – for no reason except the owner can’t be arsed approving them. I have to resubmit them – its a pain. BMR is a much smoother workflow as far as distribution is concerned.

Also in Postrunner those with high PR sites – get overwhelmed. The value of the page rank is reduced because your post will fall off the front page  often instantly or within hours. Often too the page rank is from a dropped domain – it will disappear with the next update.

The automated distribution of BMR means that PR5 sites aren’t hammered – they seem to get the same rate of posting as the PR1 sites – that is good for the long term potential. With the rate of posting it looks like most of my articles will stay on the front page for around about a week – which will also help indexing.

“Quality” of BuildMyRank Sites v. Postrunner

Oh the “quality” debate. Both sites have the same rules: no duplicate content, no spun content. Both sites have human review of every article published. BMR also reviews every site that you are links to before you can build any links to it. BuildMyRank won’t let me submit with typos.

Postrunner allows 2 links per a 300 word article. BuildMyRank allows a link per every 150 words ie. you can publish a 150 word article for one link, a 450 word article for 3 etc. Because I believe the second link is heavily discounted the BMR model allows me to get more links for the same amount of writing.

Diversity of the sites. I would probably give the edge to BMR on this because they are deliberately spreading out their sites across the world – and not just the US. Almost all Postrunner sites are hosted in the US – because its cheaper, and a great deal of them are hosted on Hostgator – because of the affiliate deal…

SEO quality. In Postrunner the owner of the site can mess with the post: they can change the permalink structure, they can add their links above mine in the post, they can additional links (internal and external). With BMR what I write is what its published – fullstop.  In Postrunner there are a lot of site owners changing my posts and frankly competing with me for my keywords. In BMR its a service – they are making their money by selling BMR not my running Adsense  on the sites (none of the sites have any monetization that I’ve seen) – its therefore in their business interests to make sure that the sites are well looked after from an SEO point of view-  if they lose the quality of their sites the service will go down hill (as many have before).

Oh and before you ask – all the BMR sites that I’ve checked are running privacy protection – so no its not suspicious that the one organization owns them all.

Grammatical quality – we are not even going there. Just to say if you own a Postrunner which requests “native English speakers only please” – you will never knowingly get content or a link from me…

Outsourcing with BuildMyRank v. Postrunner

Both sites allow your writer to login to the site on your behalf.  I’ve used the same writer  on both sites. On Postrunner I have to share my login. With BMR I setup a writer account and give my writer a unique login – I prefer this because if I have more than one writer I can monitor their performance separately.

The economics of using the same writer in both systems:

Postrunner: 8 articles a day, 8 links a day.

  • NB – I know I am the minority here but I seriously think linking twice from the same article greatly reduces the strength of both links – I prefer one link per an article.
  • My worklfow: My writer adds the post , tags, link. I log in – I check the grammar – tidy it up to get past the grammar nazi’s, chose a directory, schedule or submit it. It takes about 45minutes- 1 hour of my time.  Maybe 2 articles a day are rejected because a) 7 days have elapsed or b) an objection to the quality or content of the article – I have to resubmit it – make that an hour a day in total – worth US$100 to me …

BuildMyRank: 12 articles a day: 12 links a day.

  • My workflow: None – no article has been rejected yet – 36  posts to date.  I set up the rate of article distribution once for each site I am building links to, got the site approved – overhead per a site – about 3 minutes – once.

So between the 2 systems I am getting 50% more links and saving an hour a day using BMR …

Monitoring Backlinks with BuildMyRank v. Postrunner

Monitoring Postrunner Backlinks:

  • To do the stats on my previous post – I spent several hours: downloading the links built for one site: manually checking each article to see if it was indexed and recording the results

Monitoring BMR Backlinks:

  • The front page gives you graphs of your most used keywords for the month/year and also the PR distribution diagram I’ve used on this post. The grid of posts will give you where each article is published, its PR and whether its indexed. Effectively its saving me hours and hours of ongoing work with those 2 columns. However I can’t download the details – so I am captured by their system with their great stats…

Quality of Support for BuildMyRank and Postrunner

I have had great level of support from Postrunner for many months.  BMR I have tried out with some “dumb” questions and they responded within hours and very professionally.  I added a number of new sites for approval to BMR – the response was within an hour – on a  weekend (wherever they live in the world!). They appear to approve articles within 12 hours (because of my time zone – they seem to approve overnight for me so they are probably in the US).

Actual Results from BMR v. Postrunner

Well there aren’t any yet from BMR – I’ve only been a member for 5 days!  That said I have 29 articles live – of which nearly half, 13, are indexed. I have another 15 articles queued so will have some real results soon.  What I am seeing is that several people who have been doing this type of business for a while and have an Internet home business plan – like the network too.

So What’s the Bottom Line

Postrunner Costs

  • Postrunner is part of Keyword Academy which costs $33/month but the first month is free. Handy affiliate link here. Upfront costs Postrunner is cheaper – but in terms of ongoing costs of getting and keeping links … jury’s out so far …

BuildMyRank Costs

  • No commitment to join and try it out for 10 free links – which stay up even if you cancel and leave. If you buy within the first 15 days of joining you pay $59/month – if you take longer to decide the price goes up to $129/month. Pricing is now related to how many domains you want to build links 5 domains are $59 and the price goes up from there. Domains can be turned off and on though – so with a bit of planning you can rotate domains in and out of BMR for link building. Handy affiliate link here

In both cases the on-going subscription is via Paypal and to cancel you just cancel the sub in Paypal – no crawling back to the comapanies involved.

Neither system limits the number of sites you can build links to. Both sites limit you to the English language and “Google friendly” topics.

Both system allows you to schedule posts into the future. BMR limits the number of posts for any one of your sites to a maximum of 10 a day.

In both cases these are two of the lowest cost backlink systems out there. I have paid over $120/month for a similar service to BuildMyRank – which offered less in terms of reporting.

Which Am I Going to Use

  • I am using both going forward – for the moment anyway. The hands off outsourcing is just too good to ignore.  There are some sites in Postrunner which are developing authority and I will use them selectively.
  • You can never have enough diversity in your backlink profile – that much is certain …

What Are My Recommendations

You are making

  • Stick with Postrunner and the TKA system and get your income up there.  Get backlinks from a variety of places: HubPages and ezinearticles still work!

If you are using an outsourcer already:

  • The ability to have them use BMR “hands off” from you – priceless in my view;

If you are making $500/month and you are building at least 10 links a day

  • I’d consider buying BMR – but only if I really thought I was going to submit the content – all of these systems require you to actually doing the work.

I will back with some updates on BuildMyRank as the results start to show. I am going to be using it exclusively on quite a competitive term – I’ll be interested to see what it comes up with in a couple of months

Categories
Back Links Case Study Lis Recommmends Paid Tools Product Reviews

Keyword Academy Case Study: Does Postrunner Work?

Wellington Harbour Entrance - looking towards Pencarrow
Wellington Harbour Entrance - in Good Southerly

OK this is my last Keyword Academy Case Study post – its a review of where I got a new site to in the rankings by solely using Postrunner for back links and some thoughts about the quality of the Postrunner system.

Wellington Harbour Entrance - looking towards Pencarrow
Wellington Harbour Entrance - in a good Southerly

As of  27 September – my postrunner promoted site had the following statistics:

Rankings on 27 September  (2 August, 2 June | 30 April ,14 April 2010 in brackets | 8 April 2010)

  • 15 pages indexed in Google (18, 24, 26, 15 |13 pages)
  • 23  backlink recognized in yahoo (15, 13,13 ,6,1, 0)
  • domain name exact match long-tail: 5 (8, 12, 14, 17 | 17)
  • main keyword: 9 (14, 21, 17, 34 | 61)
  • main keyword singular: 1 (12, 19 ,19 , 31 | 61)
  • 4 other cousins are on page 1 and the other 2 are on page 2.

A qualified success I think – but only qualified. Why only qualified? I have published 69 posts in Postrunner to support this site the most recent went live on the 23 August 2010. However of those 69 fully 22 are not indexed.  Now each and every one of those posts went to a different site in Postrunner – so I downloaded the list of backlinked articles and looked at each and everyone of them – this is what I found:

  • one site had moved every post over to a new domain – and left a message on the old domain- friendly but useless for SEO – my post isn’t indexed and it wouldn’t be unless I put some effort it;
  • one site had completely deleted all of the Postrunner articles it had and had become a Bulgarian ecommerce site (I think – my Bulgarian is rubbish);
  • 3 or 4 sites had decided to change their permalink structure and then redirect the original post to the top level domain – thanks for nothing guys – I think this should be against the TOS (though I don’t think it is at the moment);
  • one site seems to have removed my article entirely (or maybe they just screwed up the permalink structure as above – anyway it was indexed so I couldn’t find it on a site search);
  • several sites that are or have been in Postrunner are now selling links on a popular link selling forum
  • in several cases my post wasn’t indexed but the content was indexed on category, author and tag pages – good for the site owner – useless for me;
  • although I only link once in an article (I could do it twice) – and I always link in the first paragraph – some owners still manage to get links in above my link – that’s mean spirited in my view.

Now I was about to embark on a campaign of bookmarking to get these other links indexed – but  frankly some of them are going to be difficult – once the content is indexed on other pages on the site is going to be quite hard to “correct” Google.

Of  the 47  backlinked articles which are indexed – Yahoo is only counting 23 – so I looked harder at those 23. They were an interesting set:

  • one was a scrapper site which had taken one of the other blog’s content – it was indexed with a do-follow link – don’t tell me that duplicate content doesn’t work 🙂 ;
  • in 10 cases the link counted wasn’t to the post – but to tags, categories etc, As most people use excerpts on these pages I’m not really getting a do-follow link that counts;
  • in several cases the post wasn’t indexed in Google but was being counted as a link in Yahoo. Because all any of care about is rankings in Google this means these links are probably not really in the count either.

What’s Good About Postrunner

  • There is a wide diversity of hosting and IP addresses.
  • Diversity of ownership of the sites in Postrunner.
  • If ALL you got for your Keyword Academy membership was Postrunner – it would be the cheapest deal I know for access to this amount of link diversity.
  • Unique content – duplicate content can rank – but it takes more effort – usually.

What’s Not So Good About Postrunner

  • I get no notification when articles are removed – this I think would be relatively easy to program and should be done ASAP.
  • I have to manually check whether links are indexed or not. If they aren’t indexed I have to do something about it.
  • Most owners don’t understand how to avoid diluting the power of links (read Leo’s blog on this) – I think that so few of even the indexed links are being counted relfect this.
  • Some of the site’s owners don’t know what they are doing – mucking  with the permalink structures is the obvious one.
  • Quite a number of the PR3 or higher sites are pre-owned domains which will likely lose their PR when the next update comes along (due anytime now actually).  These sites particularly likely to disappear from the system with your post, or just not get indexed at all (partly because so many posts are being approved on them). I’ve had better luck with PR0 and PR1 sites.

Do I still recommend Postrunner? Yes I do for $33/month its pretty low cost – but I am investigating another similar scheme which may be more effective – stay tuned. And if you are using Postrunner – do a periodic check of your articles and follow up the ones that have disappeared (by getting them returned via support) and those that aren’t indexed (by building more links to get them indexed).

I’d be interested in knowing  similar stats people have for Postrunner or similar program which involve the publication of unique content.

Categories
HubPages Lis Recommmends Making Money Online Passive Income

Hubpages 3 Years On

On the 19th of September 2007 I published my first hub – it was short, it was self-promotional – the url was wrong  for SEO. Over 3 years it has gained a total of 1143 page views – almost all of which are from search engines. It may have made me some money – I doubt it – but I don’t know, I didn’t track that hub 🙂 The hub was about midlife travel. That month my total online income was  $1.98

One of my most recent hubs was about the chances of a Wellington earthquake . It was indexed within a few hours – I expect it will have PR on the next update – I’ve built no links to it.  In August my online income from passive sources was $1600.

When I started on Hubpages – I had two  sites – I had made next to nothing (like less than $10 nothing) – I was newly a full-time “Internet Marketer” and I was going to making a good income my Xmas… This was long,  long before Keyword Academy, I don’t think I would have survived long enough to get to The Keyword Academy – if it hadn’t been for HubPages

What HubPages Has Done for Me

  • It taught me what a buying keyword was .
  • It was the first place that anyone ever read anything that I wrote – I sat up all night watching 100’s arrive to read a hub someone had stumbled for me, then I learnt that stumble traffic doesn’t click.
  • It made me realise that I really did want to make money online – that I wasn’t interested in writing for the sake of it (well that’s my justification for spending so many hours on the forums arguing about it).
  • HubPages prompted me to start this blog – I started wanted to write in a format which didn’t quite work with HubPages.
  • HubPages made me realise that a lot of other revenue sharing sites have what to me are “obvious” flaws – some of those sites are struggling or are gone now.
  • It taught me that you really can make passive income – I have hubs published in November 2009 which still make me money each and every day – all I do with them and go back and delete broken links from time to time.
  • It taught me that you can make even better money from referrals – yup ever hub link on this page is a referral – those 10%’s do add up…
  • Hubpages made my dream of making a living online a reality.

Top 5 Reasons Why Hubpages Works

  • Authority – because the site has built a self-policing community spammers are flagged and shut down quickly. New users find it takes a time for their hubs to be indexed and ranked – there is a reason for that – what is published and indexed are generally pretty good quality. This has meant that pretty consistently Google has trusted HubPages – I’d say even more so in the last 6 months.
  • Internal linking. Some sites seem to get it right – and you can tell because it means that good content, or content from trusted authors, should be indexed fast and get PR easily. Both happen on HubPages and has for ever as far as I am concerned.
  • Strong “hints” from management as to what to write about. You could do a lot worse as a new writer by entering the “contests” and challenges that they often run. The topics are not chosen randomly – some of my successful hubs were topics suggested by HubPages themselves.
  • Diverse content – because of the diversity in the writers at Hubpages there is a huge range of content (check out the latest hubs feed) – some of its completely non-commercial in the traditional sense – you don’t see that on many other revenue sharing sites.  I suspect that it gives them “trust points” with Google because the ONLY purpose of the site is not to make money – any writer can produce content with no ads on it – if they chose. You can’t do that on Ezinearticles for example.
  • Self Policing community. In recent months there has been the addition of many factors which allows writers  to rank other hubbers and hubs with “accolades” not just a general vote up/down (which has been there since the start). I suspect that those accolades add to a hub’s hubscore. Higher hubscores means that the hub gets more internal links both automatically (best hubs in categories for example) and both by showing high on the list for “suggested links” tools where other hubs may link to the hub with a contextural link.

If you are interested in more details on how I use HubPages to make passive income then check out my HubPages my make money with HubPages series

Top 6 Reasons Why I Recommend HubPages

  • Its easier to rank a hub than a page on your website – its faster, it stays ranked and you will get useful statistics that will tell you what works and what doesn’t (particularly actual CPC and CTR).  This advantage well over-rate the revenue split IMHO.
  • If you study what is being suggested as far as topics are concerned you won’t go far wrong with SEO.
  • It’s free – there is no cost whatsoever to try out your idea.  If it works you can always launch your own site – and you already have the back links available…
  • It works stunningly well for recent event blogging and for events that haven’t happened yet (hint earthquakes…). The authority of the site means that the hubs get indexed instantly – the search traffic will then tell you what the search terms are…
  • My  public persona’s profile page is a PR3 and routinely gets new sites indexed for me – do you know how hard it is to get a site with a consistent PR3 which you can put any link on that you want…
  • I am confident that the site has a long future ahead of it – the people behind it are well-connected in Silicon Valley and I’ve seen the staff expand from 3 to 20 and to continually improve the site for both writers and advertisers.

So do you write for hubpages? If not why not …

Categories
Catalyst Lis Recommmends Paid Tools Product Reviews Tools

Impact Page Builder Review

It's still lissowerbutts.com - just not as you know it

Hi – its OK its really me Lis! I just moved the furniture around a bit!  BTW if you are reading this via the RSS feed you may want to click thru as I am talking about the look and feel of this page in this post – you kinda have to be here! Anyway as you might have gathered this post is promoting Impact Page Builder – why? Well because I have building up your trust so that you would buy lots from me and pay for the overseas holiday to somewhere warm!

Well to be honest from what I’ve seen no one makes any serious money promoting stuff that is one off purchases like Impact Page Builder – the market is just too small and  there is no agressive upsell or membership sites – which is where the money really is at!

Anyway getting back to Impact Page Builder. This is a brand new plugin from Eric Hamm – of Frugal Theme fame.  Well its been out a couple of weeks – it took Leo’s newsletter to wake me up to its potential. (If you are not subscribed – you’re an idiot – subscribe).

Impact Page Builder – Key Features

In their own words – IPB allows you to:

Our Template Builder gives you everything you need to create attractive designs quickly and easily. Our real-time interface lets you see your template take shape before your eyes as you make adjustments. Even the code changes you make to a Template’s Custom CSS are reflected instantly.

Each Impact Template has 15 empty Hooks, such as ‘Before Header’, ‘After Sidebar’, ‘In Footer’, etc. You can use these to hold anything from WordPress Widgets to custom Text, HTML & JavaScript.

With WordPress 3.0′s new Custom Menus feature, you can create and use Template-Specific NavBars. Run an unlimited number of interlinked mini-sites with unique navigation from a single domain!

  • Its a plugin – not a theme – Impact works independently of your theme – and therefore works on ANY theme.
  • Impact Page Builder gives you total control and the ability to create page/post templates.  You can create a new template for just one post on your site (as I have done here) – or you can several templates – one for your landing pages, one for your squeeze pages, one for your blogging ramblings.
  • Impact is (mainly – see below) a WYSIWIG page builder – change the layout – the widget areas – the change will reflect on the screen in the same way I understand Headway does.
  • Impact  has a slick download which directs you immediately to the support forums if you have questions or issues – I did have a problem (of my own making) and the support was fast and effective.
  • Unlike many themes and plugins  IPB offers free upgrades for life.

Impact Weaknesses

  • The product is new – I think the Impact Page Builder team will bringing out skins to allow those of us who are design disabled to make a site look good without knowing how to create a design from scratch.  So at  the moment if you are design challenged – you will get something that looks like this page! (And yes I tried using Firebug – but it doesn’t help me very much!).
  • Eric is using eJunkie for IPB’s affiliate program – I personally prefer the idevaffiliate manager which they used for Frugal.
  • The use of custom widgets for each template is going to end up with a LOT of widget areas in your “widgets” menu!

Who is Impact Page Builder For

  • If you are building “supersites” as The Keyword Academy calls them – you need this plugin – it allows you to completely “silo” (as Leo calls it – your site so that every menu and link on a page is relevant to your keyword for that part of the site.
  • If you are developing sites for local businesses – then using this plugin (and the developer’s version allows you to deploy to client’s sites) on top of a basic theme may well give you all the flexibility you need if you know a bit of CSS
  • If you are developing mini-sites which require different pages – such as opt in pages, downloads for products etc etc i.e. if you have started googling “landing pages in WordPress” – then IPB is going to cost you less than those templates – and gives you much much more.

Who Should Give Impact Page Builder A Miss

  • If you are just developing Adsense minisites then you are probably good to go. Its only when you want to start customising parts of your site and/or doing very “special” pages that the value of this product will be obvious.
  • If you a buying it – just to see – don’t –  IPB, like most themes and plugins – does NOT offer a money back guarantee – if you think about it for 5 secs the reason why is obvious. So take the time figure out if you have the need before you buy!
  • If you haven’t got any traffic yet – well the design is pretty irrelevant isn’t it? Build more links first!

Impact Page Builder Template on This Page

Yeah well I never said I was a designer! But what I did was something like this:

  • added a text title;
  • added an image to be used as the overall background;
  • added a widget area below he title area and added a custom menu to it;
  • changed the colours and look of the menu by using custom CSS – hacked from code provided for the purpose in the support area;
  • added another widget area above content and added a big affiliate banner to it;
  • as I am using this template on a post rather than a page my  other plugins included “related posts” and “sexy bookmarks” are still showing  – but nothing from the site’s standard theme (Frugal) is.

So what do you think?  To me IPB is a game changer for the whole paid theme space.  For the same price of a single license of a premium theme (including Thesis and Frugal) you can buy a developers (unlimited) version  the Impact Page Builder plugin ($88) and have way more control than any theme can offer you. To just try it out you are looking at $44 for a single site license (and you can upgrade to the unlimited version by paying the difference later if you wish to). I just hope that Eric manages to get word out and get critical mass in the market  before the inevitable knock-off’s start coming out.


Categories
Online Business Search Engines

Shake Rattle and Roll

Christchurch Wordsworth Colombo Streets (c) NZ Herald

Drizzle with a chance of earthquakes in the afternoon…

On Saturday morning I was asleep – I usually am, but I was late getting up and getting online.  I noticed that Skype was flashing a message – it was SY from Hospitalera Blogs asking if I was OK. Hmm I thought yes – why? I turned the radio on – it was talking about the big quake – obviously not  the long awaited Wellington earthquake, and was in fact a huge quake of 7.1 in Christchurch.

Its been an interesting few days – and I don’t just mean the minor earthquakes that we  have had in Wellington (and yes quakes do come in swarms, and no I didn’t even notice them).  Two things came out of this: trends blogging and business continuity and communications in the Twitter world.

Christchurch Wordsworth Colombo Streets (c) NZ Herald
Christchurch Wordsworth Colombo Streets (c) NZ Herald

Trends Blogging

OK in my defence I knew no one was dead – but my second thought was – hmmm wonder what happens if I Google “earthquake insurance New Zealand” -ah I find my own Earthquake Insurance  hubpage (which was written almost a year ago after Hubpages did a disaster hubmob) ranking just below the government site. Interesting because the hub was about earthquake insurance  in the US – but not specifically about earthquake insurance in NZ. So that wasn’t a difficult topic to choose.

When something like a earthquake in Christchurch happens – people want information – and they want it fast.  Turning on the radio was a good start – they apparently started broadcasting about 7am – 2.5 hours after the initial shock.  But finding virtually no information in Google on Christchurch related seismic terms and seeming my semi-related hubs ranking well told me what to write about. Why did I put the articles on hubpages – not here? Authority – I knew I’d get fast indexing and fast promotion – and I have every new earthquake related hub I’ve put up is ranking for at least long tails within 4-5 hours (as fast as the hubpages analytics could tell me).  Now if there were just some relevant ads…


My office before the Earthquake – honest!

Frankly for the traffic stats it would have been better if I live in California – but in real terms I am more than happy to live in New Zealand. For those of you who consider earthquakes as terrifying acts of God – you are right – unless you happen to live in a country with good building standards. Both the dismal Haiti quake and Christchurch’s quake where about the same magnitude and depth and proximity to a city. No one died in Christchurch, maybe 230,000 died with a further 300,000 were injured in Haiti. Three were seriously injured in Christchurch. Now OK the population of Christchurch is 400,000, Haiti had a lot more – but this is all about building standards. And anymore who thinks New Zealand building standards are over the top have probably been silenced for at least a generation.

Oh and there some disasters which are just too easy to predict … Meanwhile – if  I’m not online and there has been a quake in Wellington, I live and work in modern wooden house which is on bedrock and at the top of the hill – I will be fine 🙂

Online Business Continuity

One of the shocking stats coming out of Christchurch is that some small retailers will be bankrupt if their business is out of action for a week. Frankly I’m shocked I had no idea they lived so close to the line.  I’ve already proved that I can ignore my business for months. But what I will lose in an instant in a quake is power – which will stop my modem working instantly – even though the laptop would last for several hours (if it survived being thrown on the floor hmm).

In Christchurch the cell phones stayed up for several hours until the batteries operating the towers died. The traditional phone system lasted through out (though I suspect younger people discovered that there are phones that don’t need power). Maybe I need to remember how to connect via dial up (and a cable..) and/or a cell phone which knows about the Internet. Maybe I need a decent phone which could at least allow me to update Facebook and my blog.

I probably need some more cash too – I rarely have more than $50 in my wallet – and of course EFTPOS and ATMs need power and phone lines! I do actually have a cheque book – it would be interesting trying to persuade a retailer to take one though.

You see frankly if the big one does hit Wellington I’m not hanging around for the aftershocks and waiting for the essential services to be connected. If it hit during the day my partner will probably have to walk home from the CBD – it may take him 3 or 4 hours. Assuming that neither of us are injured  – we will be walking (the roads are a disaster waiting to happen and will be impassible to a cute little urban car) north until we can hitch and find civilization (aka Gin, broadband and power) – probably Levin or Palmerston North.  Our house is fully insured – I feel no need to hang around and protect if from – well exactly what?

Do me a favour – if in future you do hear about a big eathquake in Wellington (100% chance in the new 1000 years by the way) – and you haven’t heard from me online for 24 hours – please link to this post in the forums that are asking where is Lis, and put it on my facebook wall again.

Meanwhile what are your business continuity plans in the case of a natural disaster? Must admit its the first time I’ve really thought about it…

Categories
Making Money Online Online Business Rants

Online Income – The Secret to Success Is …

New Plymouth Gardens
New Plymouth Gardens - the road less travelled

Online income is something many people profess to want – but few actually achieve it. Why? Isn’t terribly technically difficult – nope, is there really a secret – yes but not what you think. Online income, passive income whatever is a business – and a business is all about YOU.

I read a couple contrasting attitudes today – which I thought were relevant. Chris posted on The Keyword Academy forums:

To anyone whose article got returned on http://www.brightfluid.com,  I apologize, it definitely isn’t my style. With the craziness going on with the Iraqi government formation and the troop withdrawal, our base is taking a lot of mortars and rockets, and one just happened to nail our internet satellite.

They just installed a new satellite, and I worked through the 119 articles pending, but I know some got returned, and I’m sorry. For the next 24 hours I’m doing hourly submissions to make up for it (besides sleeping of course), so hit me with your best shot.

Just to explain – Chris owns a article directory on TKA’s postrunner system,  and if you don’t approve articles submitted within 7 days they are automatically returned to sender- something some people whinge about a bit on the forums.

Chris obviously has a full-time job – in a war zone – and he’s concerned that he’s let others down … It would be really cool if some of you could add an anchored link to his site … (and yeah I disagree with the US involvement in other people’s countries too – but this ain’t about politics ). Something tells me that Chris is going to succeed in this game.

Also this morning I got a PM through the same forum asking:

I need help and don’t know where to look or ask. I’m half lost in all of this. This is all new to me and I am trying to learn it by myself. I know I am missing several things, but don’t necessarily know what.

Note this was from within TKA – this person is already a member of the site that I push everyone to who tells me they want to make money online.  A site that provides a set of step-by-step videos telling you what to do. I tell people in emails – that they will teach you everything you need to know. If you follow the program you will succeed. But I think I left out a step. So I’m gonna rectify that.

Before you write that email and ask for help (and this isn’t just the above one – I get an email via the contact form at least once a week asking for similar things). And don’t get me wrong I would like to help – but before I spend 1/2 hour of my time giving you free specific advice (something BTW I’ve never asked anyone else to do for me) – I’d like you to spend the time to answer these questions:

  1. Do you really want this? Do you really, really want to walk the road less trodden – ’cause this is what it is. If this is just a fill-in before you get a job, go to College, the kids go to school, – then frankly I doubt that you will be committed enough to make it happen.
  2. Can you deal with being  faced with  blank incomprehension every time you are asked what you do for a living? Do you have an ego wrapped up with what you do for a living – then this is most definitely not for you!  Most people will think I am a web designer!  Can you  handle not being taken seriously: my own partner thought I was “playing online” until he saw the money, I got asked last week “when was I going to get a job”, again, the same person then turned to my partner and said “I guess you have no choice but to have a job!” . For some people even if your business is a success and you pay the bills (mine does) – that will never be good enough. Some of those people will be related to you and you will care that they don’t get it.
  3. Do you want to own your own business. Can you handle the uncertainty of it – the fact that your income will go up or down, and its always gonna be like that ? Can you handle being the ultimate decision maker – for everything.
  4. Do you like your own company? If you intend to do this full-time are you happy about sitting alone in a room, just you and the computer for day after day – believe very, very occasionally I miss the idiots I used to work with…
  5. Are you prepared to take responsibility. Responsibility for your success as well as your failues.  For a long time  I thought I was scared of failure – but I was also scared of success – in the end I was just bloody scared!
  6. If you are doing this full time do you have saving for 9-12 months of living expenses? If you are doing this part-time are you prepared to do this with no financial reward for 12 months plus?
  7. Do you understand that Internet marketing changes all the time?  Do you consider that a challenge or a threat?
  8. Do you realise that you can’t just blindly follow a formula – that at some point you will have to step up and do your own testing and experimenting?

Frankly most make money online blogs won’t tell you this – but the vast majority of people can’t make money in this game.  My first serious mentor told me that – and he was right. I’m border line – I nearly didn’t make it – I had no actual experience or natural ability in this game. Oh I understand the tech, the websites, enough html and css. That’s not the issue – the issue is self-belief and having a business plan. Anyone with a background in commission selling or successful MLM – will  do way much more with this business much faster than I did.

To the rest of you – you have a chance – but only if you really, really are prepared to throw all your preconceived notions out, forget about the sensible and logical thing your years of experience in education or being a good employee has taught you. If you’re not then – cut your losses – get out  – get a job – or take up a hobby –  that’s not so bad – its what most people do. Isn’t it?

New Plymouth Gardens
New Plymouth Gardens - the road less travelled

Hey you’re still reading – must be stubborn…

Over 16 months ago, I wrote about the turn-around point in my business, not the moment  that I understood keywords, or understood  how to optimize WordPress, or how to find backlinks – but after I started believing in my dream.

In the next 3 months I doubled my online income. That wasn’t because I some how magically wanted it enough or any other “The Secret” bullshite – I stopped worrying about whether this could work and did the bloody work to make it happen!

I’ve said it before : I’m writing it down here so I can refer to the post the next time I’m asked :

If you have no money and no clue about earning online income:

  • answer the above questions;
  • still here? Enrol in TKA (handy affiliate link at bottom of post in blue box) and actually study the core videos
  • find some keywords – build hubpages – they are quicker and easier to rank and make money from than anything else I know

If you have money, no time and no clue (aka a J.O.B or a partner with a J.O.B):

  • answer the above questions;
  • still here? Enrol in TKA (handy affiliate link at bottom of post in blue box) and actually study the core videos
  • buy some domains and hosting and  install websites
  • learn the basics of the business and then invest in learning to outsource, preferably everything, but starting with the writing.

If you have money, time and no clue:

Pretty much the same as above but you should be seeing results way quicker because you can afford to both reinvest in your business and learn it all at the same time.

The secret to success with online income – there is no secret – its just a lot of hard work.  But you do “meet” some cool people along the way.

Categories
Case Study Lis Recommmends Paid Tools The Keyword Academy

Keyword Academy Case Study 4 Month Update

Computer dog?

OK so its been two months since I did the last Keyword Academy Case Study update!

Postrunner Articles Live

Since the 6 May I’ve published another 13 articles – with five sent but not yet published – so yes most of them have been published in the last couple of weeks! However I  now have some regular writers on board so I will hopefully get a more consistent number of articles published this month!

Computer dog?

Rankings As of 2 August 2010

Rankings on (2 June | 30 April ,14 April 2010 in brackets | 8 April 2010)

18 pages indexed in Google (24, 26, 15 |13 pages)

13 backlink recognized in yahoo (13,13 ,6,1, 0)

domain name exact match long-tail: 8 (12, 14, 17 | 17)

main keyword:14 (21, 17, 34 | 61)

main keyword singular: 12 (19 ,19 , 31 | 61)

Sorry I’ve stuffed up the tracking of the cousins – to the point I can’t remember which was which LOL. Suffice to say that they have all improved since 2 June and are now all on page 3 or 2.

Note about the rankings – as I am still only getting trickle traffic – according to scroogle.org I am 14th for my exact match domain name and 22 for my main keyword – or in other  words my rankings are hardly stable.   So more backlink building for me!

So I guess the overall message here – is its hard to stuff this up – if you miss a week or a month – don’t quite, give up, or (shock, horror) look for a job. Just get on with getting more links LOL

What is the Competition Up to?

Tiffany updated about a month ago her Keyword Academy Case Study

Categories
Search Engines SEO Tutorial WordPress

Free On-Page SEO Tutorial – Using Your Keywords In Your Site

Perth from Rottnest - Passive Income Rewards!
Perth from Rottnest - Passive Income Rewards!

OK so this is part 2 of my free on-page SEO tutorial last time we talking about what is a keyword – today I’m going to tell you what to do with that keyword – now you’ve found it.  So let’s say -your site is about – oh I dunno – websites for small business maybe?

Ideally – if I wanted a site completely focussed on websites for small business I would do the following:

  1. I would  try to get the exact domain name match e.g. websitesforsmallbusiness.com (or net or org) – there is definitely a bias from Google in favour of exact match domains (this does not extend to .info, .ws. .biz .co or any other extension). In this case those domains are unavailable and I wanted to focus the site on a particular country, so I went with the .co.nz extension.
  2. I would include the keywords I was targetting in the  blog’s title – sometimes you can’t get, didn’t get, didn’t think before you established a website – so end up with a stupid domain name e.g. lissowerbutts.com – but you can still target a totally different keyword by using the title tag. Ideally though I’d have had an exact match domain name.
  3. Then I’d add the keyword again into my tagline.
  4. I’d head over to the permalink settings and change them from the default for WordPress – which is the ugly ?p21 format and make them %postname% so that now I would have “pretty” urls like http://websitesforsmallbusiness.co.nz/website-package which include the page’s and post’s titles.
  5. If I wasn’t using a theme such as Catalyst which includes SEO options  I would install a FREE plugin such as  all-in-one-SEO or Platinum SEO. I would tell the SEO options it to NOT noindex categories and tags and other pages.
  6. Using those SEO options  I’d add the main keyword into the title and  meta-description of  my homepage, and it and related keywords in the  overall meta tags of the blog.  This counts for very little – Yahoo may still use meta tags, Google probably doesn’t. Google may or may not use your meta description in  your site’s search engine’s listing.
  7. Now having done all that – I would add some posts and pages – which – obviously – would talk sometimes about websites for business in NZ or websites for small business or even cheap websites for NZ business – all obviously closely related.
  8. If I was feeling really ethusisastic I would add some optimized images. Now Google is pretty stupid – its only a computer and tell that the bunch of pixels at the top of the post are about the consequences of  earning a passive income online.  So I told it! (Yeah I know its a stretch but I don’t have an image of banknotes lying on the beach!).  BTW traffic you get from Google’s image search are notorious for only staying long enough to steal your images, they are useless as readers or revenue sources!  To optimize an image do the following:
    1. change the name of the image – before you upload it – include your keyword in the new image’s title – mine is now called https://lissowerbutts.com/wp-content/uploads/2010/07/Perth-From-Rottnest-passive-income-reward1.jpg
    2. then when you import the image – make sure the title, the alt-title, the description and the caption all to include the keyword of interest.
Perth from Rottnest - Passive Income Rewards!
Perth from Rottnest - Passive Income Rewards!

Targeting More Than One Keyword on a Website

All of the above was an example of a small and focussed website. Not all websites are like that – this one sure isn’t it – it ranks quite well for its main keywords passive income online and related terms.  But I also rank for terms utterly unrelated to those. How does this happen – well I do two things – I add relevant content. For example I rank  quite well for the term postrunner and postrunner review – that’s entirely deliberate. This is what I did – I wrote a post: Postrunner Tutorial –  used the keywords and related terms in the title, at the start of the post and at the end. I didn’t try for any particular number of times – I didn’t unecessarily captialise, bold or italicize the term – though it was natural to use it in sub-headings that happen to be bolded…

Then I wrote another post – also about Postrunner – I linked the two together – simply to tell my readers that there was a previous post that they should maybe read first – and to tell the search engines the same thing. I used the same category and similar tags for the two posts.  Google now knows that I have quite a lot of i.e. more than one page, about this particular topic – that gives my pages a boost up the rankings,and hopefully a double listing (if I use exactly the same anchor text linking from each post to the other).

Ultimately you can get one website ranking for a bunch of unrelated keywords – and even it you started totally wrong – you can change everything up but adding titles and revising posts and get the same effect in the end.  The key though is to get the site ranking for one keyword first – once you have the first ranking it will be quicker and easier to get subsequent rankings.

So over a couple of thousand words that’s pretty much a free on-page SEO guide. Its really not that hard – and almost all of your effort should actually be directed at getting backlinks for your site !